Are you getting the optimum ROI of your email marketing campaigns?
Email has an average ROI of $38 for each $1 spent.
If you are not getting $38 for each $1 you spend on email marketing, you are losing it to your competitors. Well, this is bad news.
And the worst part is,
The number of email users is growing exponentially. By the end of 2019, there will around 2.9 billion email users, while this number was 2.6 billion in 2015 according to the report of Radicati Group.
How does it become worst for you?
The number of email users is growing and you are not able to leverage it. But your competitors are doing.In today’s article, I’m going to share with you 11 surprising practical tips that will boost the ROI of your email campaigns.
Without further ado, let’s start discussing them.
11 Practical Email Marketing Tips to Increase Your ROI
1- Identify Your Audience’s Need
When you are going to create email marketing campaigns for your business, you must understand the need of your audience. Knowing what your audience wants, what problems your audience faces, how your products or services can help them is vital for creating successful email marketing campaigns.
The better you understand your target audience, the more effective your email marketing campaigns will be, as simple as that. Conducting small-scale qualitative surveys, looking into your competitors, listening to social conversations are a few proven ways to get the insight of your target audience.
2- Craft Irresistible Subject Line
If the subject lines of your emails are not irresistible, people will not open your emails. Subject lines can make/break your email marketing campaigns. It is advisable that you should spend a significant amount of time on writing catchy subject lines.
Here are a few tips that can help you in this regard: Subject line should
- Not be more than 50 characters
- Not include spammy words
- Be personable or informative
The next time, when you are going to create email marketing campaigns, pay special attention on the subject lines of your emails.
3- Optimize Email Campaign for Mobile
You might be surprised to know that 53% of emails are opened on mobile phones. Subscribers will open more than half of your emails on their mobile phones.
This simply means you should optimize your email campaigns for mobile phones.
How can you do it?
You should use mobile optimized images with responsive templates and break up the text into small paragraphs of 2-3 lines.
Remember your email campaigns won’t yield desired success if you don’t optimize them for mobile devices.
4- Make an Offer that Your audience Can’t Refuse
When it comes to making an offer in an email campaign, you should behave like Don Vito Corleone of The Godfather.
Make an offer that your audience can’t refuse.
Also, make this offer valid for a short duration. It has been observed that scarcity improves the conversion rate.
Now a question pops-up – what should you offer to your audience?
You can provide them with discount coupons, free samples, or any other thing based on your business. Once they do what you want them to do, send the offer immediately. Instant gratification leaves a positive impact on your audience’s mind.
5- Add Social Media Sharing Buttons
Add social buttons to your marketing emails. This can help you amplify your message on different social platforms. How?
People love to share useful information. If you have included a useful offer in your emails and people find it helpful, they can easily share it on their social channels through social sharing buttons.
Don’t use tiny icons for social sharing. Say it loud, and say it proudly – your emails must have clearly visible social icons.
6- Add a Clear Call-to-Action Button
There is not much to discuss it. You have a few objectives in your mind, that’s why you have planned to run email marketing campaigns.
How can you achieve those objectives if you don’t include a clear call-to-action button in your emails?
Here is another question?
How many call-to-action buttons should you use in your emails?
Ideally, you should use one, but not more than two in any case. However, you should make it clearly visible. People should know instantly what they are going to get after seeing your call-to-action button.
7- Ask Your Subscribers to Share
If you don’t ask it, you won’t get. So ask if you want to get it.
You should ask your subscribers to share your emails with their friends or family members who can be benefited by these emails.
Personally, I have got a huge success through asking my subscribers to share my emails.
If you offer a small incentive for the ones who share, you will get better results. However, you should make sure that the incentive you are going to offer should add value to your subscribers’ lives.
8- Make the Copy Concise
The success of your email campaigns largely depends on the copy of your emails.
In today’s time, when 53% of emails are opened on mobile phones, do you think people have time to read your long emails? No, they don’t.
So you should make the copy of your emails concise and easy-to-scan. Here are a few tips that will help you craft concise copy for your emails: Use
- Bullet points in your emails
- Short paragraphs
- Short sentences
- Active sentences and avoid passive ones
Also, try to use more nouns and verbs in your copy. This will make your copy more powerful.
9- Do A/B Testing
A/B testing is a must. Without doing so, never even think about running email campaigns.
If you don’t have much time and resources for A/B testing of your entire emails, you should do it on subject lines and call-to-action buttons.
A/B testing will allow you to understand what works and what doesn’t.
And you certainly want to adopt what works.
10. Send Emails on Right Time
Do you want to send emails when your target audience is sleeping?
Of course, you don’t. That’s why ‘sending time’ matters a lot in the success of your email campaigns. Sending time can vary as per the businesses and industries. Find out what works for you and hit the bulls eye.
11. Ask for Feedback
Last but not the least, you should always ask for the feedback. This is the only way how you can improve your email marketing campaigns. Make the feedback process easy. Else, no one will give it to you.
These are 11 practical email marketing tips that can triple the ROI of your email marketing campaigns.
What are you waiting for? Follow these tips and create an awesome email marketing campaign.
Email campaigns are a favorite tool of marketers. But not all marketers are able to maximize the ROI of their campaigns. However, if you identify the need of your target audience, craft irresistible subject lines, optimize email campaigns for mobile, make lucrative offers, add call-to-action buttons and social sharing buttons, ask subscribers to share, and do A/B testing, you will certainly triple the ROI of your email marketing campaigns.
Also, making the copy of emails concise, sending emails on the right time, asking feedback can help you increase the ROI.
What about you?
Which tip do you want to add here to increase the ROI of email campaigns? Do share it in the comment section. I’d love to hear about it.
Author: Anupam Rajey is a seasoned marketer and sales expert. He is the CEO of Acelerar Tech, a leading KPO that offers va services for email list building, social media, Internet research, eCommerce & chat support, and more.