Website experts stressed that small businesses should launch their websites in order to show their strong online presence. They also suggested that small firms should develop their websites, no matter the websites have one page or two pages, but they should develop their websites in order to reach customers online. The survey results also revealed that 23% of small business websites are not mobile friendly. In another question, 9% participants responded that they don’t know whether their website is mobile friendly or not. Survey also shows that nearly 50% of small firms don’t have any kind of website related to their businesses.

Read Also: Create Awesome Websites Using WordPress

Study also concluded that there are three basic reasons that’s why small firms owners having small business without website:

1. Lack of knowledge
2. Low education
3. Complications in website

Mostly people have business without website because they are not too much tech friendly. They don’t even know how to use it, how it works and what are the benefits of having a business website? Also people having small businesses think that having a website is too expensive, complex and time consuming. These are major reasons that influence the small business owners to think that they should do business without website. Study also suggested that if small businesses do some work out about their business then they can make their websites relevant to their businesses.

Business without website future studies

On the other hand, the 50% small firms which have their business websites they responded that they often focus on SEO, social engagement, website content and design. In near future, Clutch will conduct more surveys and studies which will focus on social media marketing, search engine optimization and mobile app development.

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In this regard, Google is offering $50,000 seed funding without acquiring any equity in startup business and they will also offer $250,000 to startups. In order to provide technical assistance, Google will provide space for work mentorship and a team for advising first 6 months.

Also the startups will enjoy two week boot camp in Google’s headquarter in California and Google will bear all these expenses for their startups. This Google startup accelerator program will start on 18 January and they will also introduce 24 startup accelerators in his headquarter.

First of all, startup accelerators will work with Google team and their responses will be figure out with some special task that shows the potential and strength of the startup accelerators.

Google also commit that it will give opportunity for Googlers as well as non-Googlers. The people from Indonesia, India and Brazil and also those who have a large number of users of their products can easily apply for Google Startup Program.

The startups of the “Launchpad Accelerator” include “Prodeaf” from Brazil, “English Dost” from India and “Kakatu” from Indonesia. All the startups for the first session will get through this. All these apps are associated with mobile category.

Google perspective is to develop startup’s product and the app on which the developers are going to work. Some of the companies just select the apps but Google is not like them. Google is totally committed to do work with startup accelerators.

A large number of Entrepreneurs are willing to become the member of this billionaire startup clubs with their new creative and innovative ideas and plans. Google recently joins the” Ycombinator” for the influential of startups accelerators. Now entrepreneurs from developing countries can easily apply for Google startup accelerators program.

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Why we use Facebook Marketing for business purpose?

Before we move on the original topic, we should think about the basic question that why we should use Facebook marketing for small businesses? Well, the answer is simple. Facebook marketing is a cheapest way to convey your business message to online customers. Secondly, Facebook marketing has a psychological affect on users. Creating a Facebook business page can engage online users and also become a good source of web traffic to the business website. At the same time, Facebook Ads can also play a vital role in increasing the online sales. The main reason of using Facebook marketing is that millions of people also use Facebook with different states of minds. So, ignoring importance of social media marketing especially Facebook can put the business at the danger level. Here are five important factors that why you should use Facebook marketing  to grow your business online.

5 Importance Factors of Facebook Marketing

1). Build awareness about brand in community

Creating a Facebook business page and sharing your expertise in community can build awareness about the brand in online community . When your community start engaging with your business brand then they will become your online marketers and spread the word.

2). Customer Services

Your Facebook page can become a customer services tool. Your customer posts can resolve the customers problem online.

3). Offering deals

Advertisements on Facebook gain is too mainstream in these days as it has the ability to gain the attention of Facebook users. So, most of small businesses offer their different sort of deals on daily basis. And they also offer reliable deals in which customers feedback is valuable too.

4). Aggregation of Facebook on other stream

If you are only on Facebook then try to aggregate your Facebook links on different other websites. Like you have a separate portal of brand they you should try to add your Facebook social link on your online portal from where people get easily approach you. Hootsuite also allows you to schedule a single message on all social media platforms at the same time.

5). Saving money

In earlier days, promoting business products on different platforms was very expensive. Promotions or advertisements on TV, newspapers were very costly. But now you can save these extra promotional expenses. Yes, you can. You can use Facebook because it is free to use.

Benefits of Using Facebook Marketing For Small Business

There are multiple benefits of using Facebook for business as it is the world’s most promising platform. It is very easy to use. It can also use for sharing your business information from one profile to other as it also create a concept of B2B relationship.

Users can easily interact with any employee/assistant or directly interact with the owner of the company. Facebook network allows other business to communicate with the existing and prospective clients. Providing support and services are very easy on Facebook, as it is very comfortable place to build customer relationship with organization.

User traffic can also be increased by adding links on Facebook pages which gather more people. Pages should manage their post by giving full description of the brand or product which is somehow beneficial in promoting a website people read the post and then go to website for purchasing of it.

Awareness of business tools on Facebook can also be a beneficial. It means that once the page is liked, people will receive updates made by the business and even their friends will be able to see them and get directed towards the page.

Latest Facts and Statistics about Importance of Facebook Marketing

• Facebook have got 11 million users.
• 79% of people are using Facebook on mobile.
• It generates $1.4 million revenue every hour.
• Facebook generated $12.47 billion in sales in 2014 (a rise of 58% year on year)
• There are 1 billion mobile app links enabled on Facebook

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