Before moving on to these, if you want to give your business plan a once-over, the GOV.UK site provides plenty of useful material for use in honing this crucial part of your planning.

6 Things to Consider When Starting a Beauty Salon Business

1. Have you found the perfect location?

Let’s get started. While you may have visited several locations and taken a good look at a number of premises, have you stopped to consider more than just the cost of the lease?

According to Startups.co.uk, the cost of starting a salon can range from £10,000 to £25,000, so it can be tempting to stick to the lower end of that range in order to save costs in the longer term.

However, have you considered the location’s convenience to customers and access for your staff – and, if you will be renting, the reputation of the person or business who owns the property?

2. Do you know the community?

Furthermore, do they know you? Make sure you find out about other local businesses, for potential links or promotions, and any potentially unruly neighbors who might be against a beauty salon opening nearby.

A school in the area could scupper parking at certain times of day, while local leisure facilities could provide you with a good chain of potential customers who already spend time, and money, at local businesses.

3. Hair and Beauty Clients

Another thing you should consider and who your clients will be or who customers will be. You should certainly be looking into your target market and demographics such as age group. This then moves into managing your marketing and publicity which is also an impact factor.

4. What can you do that other businesses can’t?

Unless you’re in a very small town, there are already likely to be several competitor salons. Take a look at what they do, who their customers are, and what you can do for them that other beauty salons have missed. This way, you’re not only standing immediately out from the crowd, you’re also challenging your competitors to up their game – while being one step ahead from the moment you open your doors.

You should know about your competitor’ services, products, promotions, offers, new treatments and techniques. You should be aware of the latest trends in beauty industry and make sure that your USP sets your salon apart from your competitors. Your USP should be an integral part of your business plan especially.

5. Would you be happy, whatever happens?

A thought-provoking piece of advice from Forbes for people setting up their own business is to consider how you’d feel if you had no money at all. If it takes time to get your beauty salon off the ground, ask yourself if still doing what you love, and working for yourself, would still be rewarding if you were struggling for a reliable income.

As there are numerous reasons why your income might initially fluctuate, it’s worth having insurance from a company like Salon Gold to cover you for such eventualities.

6. How do you look, both online and off?

The next key thing to investigate is how you are going to attract your clients. The next question to ask is where will you advertise? Will it be through newspapers, leaflets, local magazines or social media. You should make sure you have detailed marketing plan for the first 12 months and come back to it the following year to see what has worked and what has not worked. Though this may not be stressed enough, effective advertising and marketing are crucial to help create your brand image and awareness of your business.

While you’ll hopefully have numerous eager customers waiting on your doorstep, or at least in the local area, you can – of course – tap into many more online.

A simple website, or social media business page, can help your reputation grow with a wider audience – but make sure you meet their expectations when these people visit your salon. Once you’ve chosen a color scheme, and banners for your shop front, ensure this presence is reflected online.

Ideally you should aim to reach your audience with different forms of advertising and social media such as Instagram, Twitter or Facebook so you create maximum awareness and to help your name stay within client’s minds.

Anybody who finds your salon through its online presence, and drops by for treatment, will walk in with a preconceived expectation of your service, so don’t let them down in any way!

PS: if you are planning to start a new salon business and worried about its startup financing, try this startup business calculator. It is completely free and you don’t have to sign up to use it.

Read Also:

• How to Get New Clients for Your Hair Salon
• The World Beauty Industry: The 4 Most Highly Paid Jobs
• 3 Tips For Starting a Business of Your Own

Author: Edwin Owusu Peprah

The post 6 Things To Consider When Starting a Beauty Salon Business appeared first on Fincyte.

The social media giant (now owned by Elon Musk) has also rolled out new ad controls to enhance businesses advertising experiences on the platform.

Stick around and we’ll outline all you need to know about the three new advertising methods on Twitter.

Twitter Introduces 3 New Ad Options

On Twitter, users and businesses can create promoted, paid content in campaigns that show up as Promoted Ads or Follower Ads on the Twitter feed. These ads are exposed to a wide audience of your choice for increased visibility and exposure.

Twitter has launched three new ad options which include the following:

• Collection Ads
• Dynamic Product Ads
• Website Conversions Optimization

If you effectively research your target audience, these options will come in very handy. We’ll explore each of these new advertising options in more detail so that you have a better idea of how each of them works.

1. Website Conversions Optimization

This new option falls within Twitter’s ‘Conversions’ objective. Website Conversions Optimization (WCO) allows advertisers to target and focus their ad promotions on Twitter users that are more likely to take certain actions to their ads. In Twitter’s words, it will “improve the way advertisers reach customers who are most likely to convert on a lower-funnel website action”.

Before this, businesses could target clicks, site visits, and conversions when optimizing their ads. However, you can now further optimize for add-to-cart, page views, content views, and transactions, thanks to the WCO update.

Therefore, advertisers and businesses can now broaden their focus to target individuals who have more potential to take next-step actions beyond simply tapping on your ad, as opposed to merely seeking to reach those who are inclined to do that.

2. Collection Ads

Advertisers can display a variety of product pictures in collection ads by using a large hero image and many smaller thumbnail photos underneath it. This advertisement is a cross between a carousel post and a static picture ad. The hero image remains in place while users can swipe through the smaller photos at the bottom.

According to tests carried out by Twitter, collection ads can boost conversions from impressions by an average of 54% and the click-through rate by an average of 42%. So it is clear that this new update can be very beneficial for advertisers that decide to take advantage of it.

3. Dynamic Product Ads

Finally, the third new way you can advertise on Twitter is through dynamic product ads. Although Dynamic Product Ads were first introduced in 2016, this latest version incorporates a more privacy-focused strategy to improve ad effectiveness.

Twitter users will see more relevant products when they are most likely to make a purchase thanks to dynamic product ads. According to Twitter, this works in three ways: retargeting, integration and prospecting.

Twitter’s preliminary tests reveal that dynamic product ads can reduce cost-per-acquisition by 30 to 88% – a striking figure for advertisers and businesses looking to advertise on the platform.

Read Also:

• How To Use Twitter For Business Effectively in 2023 & Beyond
• How Twitter Has Changed the Way We Market Products
• 3 Things You Need To Do To Make Awesome Sales On Twitter

Author: Edwin Owusu Peprah

The post Everything You Need To know About The 3 New Ways To Advertise on Twitter appeared first on Fincyte.

Unified communication is an excellent way to streamline your business and improve communication strategies amongst your employees, all while offering simpler and more effective lines of communication that improve your customer-oriented approach.

In this beginners’ guide to unified communications, we will explain what unified communications means and how it can enhance your business – big or small.

A Rundown on Unified Communications

Unified communication refers to the integration of communication systems into a single entity. So, rather than dealing with various communication forms via one channel, business owners will work with a single platform.

Simply put, unified communications occur when the user experience across numerous channels and device types is unified into a group of synchronized products or one individual product. A unified communications system can integrate a range of all communication tools and technologies, from video conferencing and messaging to file sharing, and more.

There are many benefits to having unified communications that will enhance your business. We have outlined the several advantages that allow unified communications to enhance your business.

Enhanced Communication in the Workplace

Upgrading your business communications procedures with UC procedures and assuring all communications are kept in one safe place will be a fantastic approach to enhancing communication and operations within your business.

Unified communications simply allow you to streamline processes to increase efficiency, which is accomplished by creating a user interface that is tailored to your company’s specific needs.

Increased Collaboration & Productivity

Since unified communications enhance workforce communication in the workplace, collaboration increases as a result of this.

Making it easy for employees to communicate with one another allows all teams within a company to operate together and collaborate, which leads to better productivity for your business.

Maximise Revenue

As well as simplifying your business procedures internally, unified communications also help your business to build efficiency with respect to external processes.

Unified communications put you in a better position to maximize sales, deliver higher levels of customer care, and thereby boost your company’s revenue.

Enhances Your Customer Service

To provide exceptional customer service, you must make certain that your workers can communicate with customers quickly and effectively exchange information with each other.

It can be difficult to achieve effective customer service and satisfaction unless you have a streamlined communication service, and you risk certain information being misinterpreted or lost entirely.

Boost Security

You’ll be able to better monitor the security of your business, your work and your employees if all of your communication tools are on one platform. This involves monitoring passwords and researching security fixes in the event of a breach. It will be simpler to keep track of, particularly if you need to upgrade your system at some point in the near future.

So, now you know what unified communications is, and a few of the benefits that it can bring to your business, all that is left to do is to begin researching how you can take the next step towards future-proofing your communications.

More Resources:

• 3 Simple Tech Tips To Improve Your Small Business Communication
• Top 5 Customer Communication Channels
• 8 Effective Tips to Improve Business Communication

Author: Edwin Owusu Peprah

The post What is Unified Communications & How Can It Enhance Your Business? appeared first on Fincyte.

But if a car plays an integral role in your own business, the effects of the COVID-19 crisis may have left you contemplating what a major cost it represents, while asking yourself what you could do to reduce that.

Well, here are some suggestions.

How To Save Money With Business Car

1# Consider Whether Your Car Still Meets Your Needs

Sure, if you’re in financially straitened circumstances as it is, the thought of having to invest in a new vehicle to replace one that no longer fulfils your requirements might be a little wearying.

However, the coronavirus pandemic has really upended many of our working lives, and it’s perfectly possible that certain qualities of your existing business vehicles – such as comfort, passenger capacity or cargo space – may have increased or declined in importance for your firm.

2# Take Advantage of Any Available Tax Relief

Tax can be, well, taxing even for those of us who think we’re ‘good with numbers’. It’s therefore well worth looking again at what tax breaks may be available for the cars your company uses.

As the Talk Business website explains, you might be able to get a tax reduction if you only use your business vehicle part-time, the car has been adapted to aid mobility, it is only used for business rather than personal purposes, and/or it has low CO2 emissions.

3# Switch From General To More Specialized Insurance

Cars used for business purposes can naturally vary hugely across the various sectors in which they are needed, and it may be the case that the insurance you presently have for your business vehicle isn’t a brilliant match to the level or nature of the protection you require.

Standard private hire insurance, for instance, is not the same as limo insurance, which is designed specifically with limousines in mind. Not only private hire cover, but also passenger liability and the higher cost of repairing and replacing such a vehicle, are accounted for in a limo insurance policy.

As for how you can reduce the cost of your business’s limo insurance, the experts in specialist cover at MoneyBeach suggest that a cleaning driving licence and positive claims history will help.

But to minimise your premiums still further, you might also consider the benefits of a limited mileage policy if this suits how often you use the vehicle, or a classic car policy if the limousine is a classic. There will be low premiums to pay if you own used cars in el cajon for your business.

4# Lease Your Business Vehicles Instead of Buying Them

It may seem more ‘prestigious’ in some ways, or even just safer, for your business to own its vehicles outright. Just think, though, about the adverse effects of depreciation.

Do you really want your business car to depreciate at such a rate that you can’t sell it for the money that would enable your firm to purchase a suitable replacement at some point down the line?

This is just one reason why leasing your business’s vehicles might make more sense than buying – with the smallbusiness.co.uk website explaining that another is the opportunity it gives you to upgrade your car to the latest model every three or four years.

What’s more, your monthly lease payments might not be as high as the payments on a loan for the same model of car would have been. Leasing may therefore allow you to access a higher-quality vehicle than would have otherwise been possible.

Final Words

While your business car may be a very significant expense, there’s still plenty of scope to shave pennies and pounds off your related costs each month.

Follow the above tips, and you might be surprised by how much money you are able to put aside for your business that could prove crucial in the uncertain times ahead.

You May Like To Read:

• Car Title Loans vs Car Loans: What’s the Difference? What You Need to Know
• Business of Cars: How Plasma Technology Has Changed the Automotive Industry
• Business Owner’s Policy – The Miracle Insurance for Business Owners with Multiple Risk Coverages

Author: Edwin Owusu Peprah

The post Use A Business Car? Here’s How To Save Money appeared first on Fincyte.

Instead, they have opted to go online and focus their efforts on bringing a global customer base from the internet. Well, marketers who do that are wasting an opportunity.

After all, television is still full of opportunities for advertisers to spread their brand image.

The Pandemic & TV Advertising

Honestly, TV has been a bit of a lifeline for those who have been isolated during the pandemic. Covid-19 has forced people to stay inside their homes. That means they have needed to seek out indoor entertainment.

With this in mind, it is not surprising that more people are watching TV or using the streaming services that are attached to their television, such as Netflix, Hulu, Amazon Prime or Disney+.

It’s been estimated that TV advertising will keep going strong throughout 2022 due to this change in UK watchers’ viewing habits. So far, it’s been estimated that this type of advertising will reach a valuation of around £5.53 billion by the end of 2022.

This has risen from the estimate of £5.42 billion in 2021, meaning that it has grown by over 2%. It’s crucial that you jump onto this trend before watching habits change again.

Why Should I Use TV Advertising in My Marketing Campaign?

It’s understandable if right now you are focusing on PPC ads, social media marketing or online campaigning to get your brand noticed by the right customers.

But it’s important that you also create a TV advert to be displayed during commercial breaks. TV is a trusted medium. To get on TV, you must go through a screening process to ensure you are able to provide the services you advertise.

The best thing about TV advertising is that you can be extremely creative with it. The advert can be centred around your campaign, a social issue or an artistic endeavour, or it can bluntly state what you are selling.

You can pick a certain time slot and channel to advertise on that will help you appeal to a certain type of client. There are even opportunities for you to sponsor a TV series, meaning that your brand will always be displayed when the show is streamed. If the watcher is using a cable service, they will not be able to skip over the ads!

Don’t forget that if the TV is hooked up to a streaming service, you can also add your ads as a banner or side poster. Make sure to speak to the streaming service to find out what you can do!

Focus on Your TV Marketing Channel

If you are going to create an effective marketing strategy, it’s crucial that you do your best to incorporate all mediums into your advertising plan. That includes TV advertisements.

If you need some help with your advanced TV targeting, make sure to speak to a specialist. They can help you get started with planning your advert.

Resources:

• How To Track And Validate Website Sales Leads By Marketing Channel
• 5 Amazing Changes In Traditional Advertising Strategy
• Why PPC Advertising is a Lifeline To Your Business?

Author: Edwin Owusu Peprah

The post Is TV Still A Great Marketing Channel in 2022? appeared first on Fincyte.

Here are some inexpensive but effective things you could do to engage your customers and instill continued loyalty to your brand.

10 Simple & Cost-Effective Ideas To Boost Customer Engagement

1. Include Polls in Your Email Marketing

In a marketing email, ask recipients a multiple-choice question and let them click one of multiple links within the email to indicate their answer. Each link can lead to a separate landing page with its own content.

2. Set A Fitness Challenge

The COVID crisis has underlined how crucial it is for us all to ensure we are as fit and healthy as practically possible. Hence, many of your customers could eagerly pounce on a fitness challenge you set for them.

3. Run Contests On Social Media

This tip comes from Nicholas Putz of Quintessa Aesthetic Centers, who reveals in a Forbes article that following this advice could enable you to “reach an audience you may not have otherwise gained through paid channels”.

4. Share & Like Social Posts Relevant To Your Industry

This would inspire increased respect for your brand by showing it as in tune with what’s happening in its sector – though you should be careful only to share or respond to content that is fair and unlikely to cause offence.

5. Invite Your Customers To Suggest New Product Ideas

This has several benefits: as well as encouraging customer engagement, it lets you more easily see where your customers’ expectations currently lie, makes your customers feel valued and helps you to determine the direction in which your business ought to go next.

6. Ask Customers Which Charities Or Causes You Should Support

In a similarly democratic vein, you could poll your customers on not only which of these charities or causes your brand should devote more of its attention to but also what the outcome should be – such as what fundraising target your business should meet.

7. Encourage Your Customers To Report How You Have Benefitted Them

Whatever products or services a given customer has sourced from you, encourage them to publicly reveal – for example, on social media – what gains they have made from using them.

8. Discuss Your Topic Rather Than Simply Your Brand

If your brand currently lacks a large following, you should participate in existing groups on social media to help build your reputation. However, as the Social Media Week website warns, these groups don’t exist “to talk about yourself only.”

9. Hold Question-&-Answer Sessions

Otherwise known as Q&A sessions, these would enable you to share genuinely useful pieces of information to potential customers. In doing all of this, you could spark discussions that lead many people to see you as a helpful brand and the go-to seller in your field.

10. Use Analytics Tools To Track Engagement

Many marketing platforms you use might already have such tools built in. This is certainly the case with Twitter, for example – and ON24 offers a customer engagement platform that would be useful if you use this company’s webinar delivery solutions.

Read Also:

• How To Connect with Customers
• 4 Tips for Creating a Trustworthy Relationship with Customers
• 3 Smart Ways to Attract New Customers for Your Business

Author: Edwin Owusu Peprah

The post 10 Simple & Cost-Effective Ideas Guaranteed To Boost Customer Engagement appeared first on Fincyte.

An employee’s first day will ultimately create their impression of your business and the likelihood of them sticking around, so here are a few things to keep in mind when they start.

5 Ways To Welcome New Employee To Your Business

1. Good Communication

You should communicate with your new employee early and often to make sure they know exactly what they’re doing. Providing them with any information they need from the beginning will help to calm their nerves and make sure they’re ready to start.

Inform them of what time to arrive, where to go, the dress code and a schedule for their week ahead, allowing them to prepare and ultimately settle in easier.

Keep up communication for their first couple of weeks too, so they don’t feel abandoned and, instead, like a valued member of the team.

2. Provide Support

When a new employee starts, you should make them aware that the health and wellbeing of your staff is important to you. Providing a wellbeing programme, such as that from LifeWorks, demonstrates that you want to motivate and inspire your employees to be happy and healthy.

LifeWorks enables employees to assess their current state of health and receive personalized recommendations to help improve their wellbeing.

By enabling them to create healthy habits, and participate in challenges to rewarded for it along the way, you’ll help maintain happy, healthy and engaged employees.

3. Warn Staff                                                              

Perhaps one of the most important things to do before a new employee arrives is make sure the rest of the staff know they’re coming. Starting a new job is daunting enough without being confronted by a sea of confused faces.

Simply send an email out to everyone informing them of the new employee’s name and where they’ll be working. This will make introductions run smoother and create a more comfortable environment for the new employee.

4. Provide a Buddy

You might want to think about implementing a buddy system for when a new employee joins your business. ‘The Buddy System’ is the simple act of pairing the new employee with a current member of staff to help them settle in, and monitor their progress for a better long-term outcome.

This provides the new employee with an easy point of contact and gets them on board with the running of your business much quicker, ultimately boosting their confidence and productivity.

5. Take Them For Lunch

It sounds simple, but taking your new employee out for lunch or coffee can really help boost their confidence and the excitement they have to work at your business.

Furthermore, if the members of staff that are going to work with them most closely go too, it will help the new employee to quickly build relationships that will help them feel comfortable in the workplace from day one.

It’s crucial you take the vital steps to show yourself as an employer that values camaraderie just as much as hard work.

Read Also:

• Why Your Employees Need Time Tracking App?
• 14 Office Designs That Will Motivate Your Employees
• 7 Ways to Build a Healthy Work Relationship With Your Employees

Author: Edwin Owusu Peprah

The post Top 5 Tips To Keep in Mind When Welcoming A New Employee To Your Business appeared first on Fincyte.

A BYOD policy can allow you to fully embrace technological change and the increase of smartphones in the workplace.

What is BYOD?

BYOD simply stands for Bring Your Own Device. In other words, it is a policy which is put in place for staff who wish to use their personal devices at work. Instead of fighting the use of smartphones and personal laptops in the workplace, you can implement a BYOD policy.

A BYOD policy sets out rules and regulations for using your personal device at work. By embracing this, it means you can also put steps in place to ensure user safety and security on their devices. Here are some ways that you can implement a safe and secure BYOD policy for your workforce.

Choose What Devices Are Acceptable Under BYOD Policy

First of all, you need to set out rules of what devices are acceptable in the workplace. You might decide that it is okay for your workforce to use their personal smartphones, laptops, smart watches etc., but maybe there is a certain brand which cannot be monitored for safety.

Decide What is Acceptable Usage

It can be helpful to make conditions of how the devices should be used so that no one takes advantage. Draft a list of acceptable and unacceptable uses of their devices.

For example, smartphones can be used for business calls, video meetings, as a calculator, but not for personal calls or social media when on company time.

Make Sure Everything is Separated

To use your own device at work, try to separate your personal data from your company data. There are many apps out there which can be downloaded onto a personal device, from which company data can be accessed.

Security & Safety Take Priority

As these are your employees’ personal devices, you must take every precaution to ensure the safety and security of their devices. Usually, access to networks work on the basis of trust – you trust your network to only access things that are safe, and your network assumes that you have permission to access it.

Zero trust eradicates the need for this trust. In order to have access to the network, and therefore company data and files, a user must undergo authentication. Once they have access to the network, safety and security is nigh-on guaranteed.

As this year has seen many of us working from home and working on our personal devices, this can be a very simple way to move forward into 2021 with a blended and flexible approach to the workplace.

A BYOD policy can save the company money on buying new infrastructure or hardware, as well as allowing employees to work from home when required.

Final Words

Before implementing a BYOD policy, make sure it is the right move for your business – it might not work for everyone and that is okay. And if it is, make the safety and security of your employees, their personal data and company data your upmost priority.

Read Also:

• How You Can Harness Software To Reach Your Business’ KPIs
• 15 Essential Must-Have Workplace Policies
• Why Your Employees Need Time Tracking App?

Author: Edwin Owusu Peprah

The post How To Implement A Safe & Secure BYOD Policy For Your Workforce appeared first on Fincyte.

That’s great news for the business industry, but the bad news is that many startups struggle to survive their first year. With this figure in mind, it’s important to carefully plan your strategy before embarking on your startup business, especially if it’s London-based.

London is one of the most popular locations for startups, but the high cost of living and the saturation within some industries makes it a cut-throat business environment. To help, here are some easy-to-implement tips for startup businesses in the capital.

4 Tips For Startup Businesses

1# Put Together A Schedule

Many people use to-do lists, and while they can work for some people, to-do lists inspire stress and fear in others. Schedules, on the other hand, are more planned, carefully considered, and help you feel more in control of your own time.

What’s also great about schedules is that those working with you can respect your time. If they need something from you, they can check your calendar and see when you’re most available. When you have a to-do list, it’s difficult for other people to judge your availability.

2# Learn To Say No

If you’re your own boss, it can be difficult to achieve a work-life balance, and you may feel a lot of pressure rests directly on your shoulders.

As a result, it’s difficult to say no to people – you feel like you can’t pass up a single opportunity that comes your way. Take it from us – saying yes to everything causes more problems than it solves.

Don’t get caught up in small tasks that seem like they’re going to take two minutes, as they usually don’t. Focus on the bigger picture!

3# Take Breaks

As we’ve established, startups can be stressful enterprises, and a lot of pressure can mount up quite quickly. With that being said, it’s important to take breaks – especially if the amount you have to achieve is overwhelming you.

If you’re ever feeling sudden panic, take a 5-minute break, go for a walk, and focus your thoughts. We can’t be productive every minute of every day, it’s just not feasible. Breaks help us to regain this perspective.

4# Find A Flexible Workspace

In 2020, it’s all about flexibility in the workspace or office. Your working environment makes so much difference to your company’s success, so invest in flexible workspaces in London from Be Offices.

Be Offices act as an extension of your business and try to make office life smooth and easy for you – they offer an all-inclusive package which provides a comprehensive solution to the management of your office, covering services like superfast IT, modern furniture, rent, rates, and utilities, leisure facilities, meeting rooms, and much more.

Their workspaces are also COVID-19 secure, meaning your employees can experience a safe return to the office if they’ve been working from home.

Read Also:

• 3 Tips to Run a Successful Data-Driven Startup Business
• The Marketing Conundrum For Startups & Small Businesses
• 23+ Small Business Financing Options for Startups

Author: Edwin Owusu Peprah

The post 4 Easy-To-Implement Tips For Startup Businesses in the Capital appeared first on Fincyte.

While you may become used to seeing some familiar faces, you still need to pay the bills, and this means that you need new clients in your salon seats.

Here are some things you need to consider if you want your hair salon to reach out to new potential customers.

6 Ways to Get New Clients for Your Hair Salon

#1 Check your Marketing Plan

While you may have started your business with a solid marketing plan, as times change and your business grows bigger and older, you may need to start considering pursuing a new marketing strategy in order to appeal to a new generation of people.

A quick search of the internet can provide you with valuable examples of business ideas in the form of a list which you can use as a template to update your old business plan.

Take a look at what your business is like right now. Are there employees who need more training, or do you need to create discounts on your prices or even throw out more advertising to market your salon?

If you reconsider your business plan, you can get your business back on the path to growth by remodeling your salon to look more appealing and so attract more clients.

#2 Consider Gender

If you are confident that your hair stylists are worth their weight in gold, then why not consider what sort of demographics of genders you are actually appealing to?

Most salons solely appeal to either men or women, but you could gain a lot more clients by appealing to both genders and opening a unisex salon. This shift will attract both men and women to your salon while potentially appealing to partners who would prefer to have their hair cut together instead of splitting up to go to different salons.

If you advertise to this group, then you could find that you often get two people walking into your establishment on occasions that you would have previously only got one!

#3 Safe and Sound

One possible reason why people decide against visiting your salon is that they do not feel safe within its walls. If your salon looks dirty or has a history of accidents, break-ins, broken products and poor customer service, then you will find that a lot of your clients just won’t come back.

For this reason, you should invest in the most appropriate hair salon insurance to ensure the safety of your customers, as well as hire cleaners to ensure your establishment’s cleanliness. A clean hair salon is certainly capable of attracting a new clientele into its seats.

#4 Social Media

If you are looking for a way to advertise your products to a wider audience, then why not consider creating a social media account for your salon? This can be through Facebook, Twitter or Instagram and can bring in some sweet attention for your salon.

You can invest in Facebook ads to help yourself to get the word out to more people on this social networking site. Furthermore, by uploading some photos of your work in the salon, you can create a true following.

You can even get to know your competition and collaborate with them on creative projects or challenges to create more attention for your brand.

#5 Introduce an Easy-to-Understand Loyalty Scheme

Another good reason to get up and running with social media marketing is the opportunity it would provide for you to advertise a loyalty program run by your salon. If your salon doesn’t currently run a loyalty scheme, introduce one and don’t make the hurdles too confusing or complicated.

The offer could be as simple as a 50% discount on a haircut for a customer after they have paid for three. Alternatively, you could go for a points system, as the blog of Millennium Systems International suggests.  Either way, the loyalty scheme can help you to attract more clients.

#6 Take up Blogging

Right now, your salon’s website might be rather rudimentary and largely limited to displaying such basic details as services, prices and contact details. However, by adding a blog to which you regularly upload new content, you can give that website an exciting new lease of life.

Your blog could provide free advice on matters like how to maintain hair in good condition and which shampoos your staff would most recommend. Positioning your salon staff as public experts can do wonders for the salon’s image and, thus, its client count.

Read Also: 7 Best Spa POS Software

Author: Edwin Owusu Peprah

The post How to Get New Clients for Your Hair Salon appeared first on Fincyte.