How to write a startup business plan

Writing a startup business plan is considered to be the most important part of every startup. It helps the entrepreneurs to accomplish their desired goals. If you’re interested in launching a new startup and have awesome small business ideas then you must write a business plan to create a solid road map for your business growth. It can help you in several ways like developing effective business strategies, attracting banks and investors to raise funds and much more. The following guidelines will help you a lot in writing a wining and compelling startup business plan for your business.

7 Important Steps in Startup Business Plan

1). Executive Summary

In business plan, executive summary is the first draft that follows the title page. It provides the concise and brief information of business goals and aims to the readers. It is a first page of business plan and it must be compelling. It should tell the readers that what you want? What are your goals? How you have devised a successful marketing plan? How you will manage a small business successfully? What are the financial agendas? Don’t try to include any extra information. You just need to write the summary clear and to the point.

2). Write a Business Description

The business description often starts with some brief description that tells about the nature of business. After successfully writing an executive summary, you need to pick some specific keywords and write a short business description that clearly describe about the nature of business. When writing the business description, you must cover the current conditions as well as the future probabilities. In the brief description, you must include the information about your products.

3). Develop Marketing Strategies / Marketing Plan

Marketing Strategies are the important parts of Startup Marketing Plan and these are often drawn from detailed marketing analysis. A comprehensive market analysis enables the business owner to become familiar with all aspects of market. If you’re working on startup business plan then you should have to identify your target market and do some market analysis. In this way, you will get clear idea about the nature of target market, customers’ buying behaviors and market forces. After this, you need to develop marketing strategies through which you can effectively target your market and sell your products.

4). Do Competitive Analysis

Competitive analysis is a process in which market competitors are identified. When you’re done with market analysis and strategies then you need to do competitive analysis in which you’ve to identify your market competitors. In this section, you need to explore the strengths, weaknesses, tactics and strategies of your competitors within the same niche. After this, you need to develop effective and innovative strategies through which you can get an edge on your competitors. In this way, you will be in a better position to compete and survive in the market.

5). Create a Design and Development Plan

Investors often focus on products’ design and development plan. In order to assist investors, you need to write this section very carefully. The main purpose of this section is to provide all the product details to investors. While writing this section, you need to cover different aspects including product descriptions, production procedure, marketing strategies and a brief introduction of company. At the end of this section, you also need to create a development budget that will greatly help your startup to accomplish its goals.

6). Operations and Management Plan

Effective management is considered to be the key of business success. After successfully completing the design and development plan, you also need to focus on operations and management plan. In this section, all you need to answer the questions of business management including how you’ll run this business? The operations and management plan will help you to identify and highlight the organization’s logistics such as responsibilities and tasks of management team, expense and capital required to run the business operations.

7). Create a Financial Plan

For every business, finance is just like a blood and financial plan is the base of every startup business plan. If you want to be a successful entrepreneur, you must create a sound and effective financial plan. In this section, you need to collect all the financial data including expenses and costs which are required to initiate the business. You also need to predict the future revenues so that you can offset with expenses. In this way, you will get projected net income or loss.

Read Also: 7 Easy Steps to Starting a Small Business

About the author

Adil Zaman is a business major, freelance writer and founder of Fincyte. He loves to write on small business and tech trends. He cares about human rights, international relations, and love tourism. In free time, he usually spend his time in reading business articles, watching movies and much more.




  • Usman Ali June 6, 2016 at 11:13 am

    Good work 🙂

    • Adil Zaman June 21, 2016 at 4:05 pm


  • Alicia June 21, 2016 at 3:53 pm

    Good suggestions

    • Adil Zaman June 21, 2016 at 4:04 pm

      Thank you Alicia, I’m glad you like it.