Social Media

AI is playing a substantial role in altering the social media landscape, changing the way people use social media and how brands advertise while prompting new regulations as a result. One of...

With 3.5 billion users around the world, social media has come to stay. The various social platforms offer marketers a shot at promoting their brand to hypothetically 1 in 3 people...

There's no shortage of social media courses on the internet, many of them promise content both rich in quality and quantity, backed by social media 'gurus' and 'success' stories. It's no surprise...

Press releases. Print ads. Blogger Outreach. Panel discussions. Third-party endorsements. Email-campaigns and endless marketing efforts. Marketing agencies have found different avenues to reach prospects. Strongly influenced by ever-evolving digital landscape, marketing has...

Social media marketing is an online marketing strategy that helps businesses and brands to optimize their presence on various social media platforms. From promotions to brand, relationship management to awareness, social media...

Starting a business is an interesting but challenging stage in the flotation of a company. It is necessary to balance between the constant customer engagement for growth and the quality of...

Marketing your business to ensure growth requires you to master the best marketing tips. When you have the right information, you will employ the right marketing channels to boost your business. That...

A few years ago, marketing was done by salesmen by going door to door. There was publicity by speaking and talking to people on radio, television, and telephones. Physical methods were...

There has been a lot of talk about how Artificial Intelligence (AI) can change social media marketing. AI is when a device is given the power to gain knowledge and this...

Running any small business is a challenge. No one disputes that. There are many obstacles you face while trying to get ahead. Two of those obstacles are overcoming competition and growing...