From Zero to Hero: Building Your Brand on Instagram From Scratch


In the digital age, your brand’s presence on Instagram can be the linchpin of your success. Whether you’re starting a new business, launching a personal brand, or looking to reinvent your image, Instagram offers a fertile ground for growth.

However, the journey from zero to hero on this visual platform is often met with challenges, especially for newcomers. Here’s a comprehensive, step-by-step plan to help you build your brand on Instagram from scratch, with an emphasis on genuine growth and engagement.

10 Steps To Build Your Brand on Instagram From Scratch

Building Your Brand on Instagram From Scratch

Step 1: Define Your Brand Identity

Before posting anything, it’s crucial to define your brand. What does your brand stand for? Who is your target audience? What aesthetic or vibe do you want to convey?

These questions will guide your content creation, making your brand more recognizable and relatable to your audience.

Step 2: Create a Cohesive Instagram Feed

Consistency is key. Choose a color scheme, filter, or layout pattern that reflects your brand’s identity.

A cohesive feed not only looks appealing but also communicates your brand’s story at a glance. Use high-quality images and videos to make your profile stand out.

Step 3: Optimize Your Profile

Make a great first impression with a clear and captivating bio, a recognizable profile picture, and a link to your website or landing page. Use relevant keywords and hashtags in your bio to make your profile more searchable.

Step 4: Plan Your Content Strategically

Content is king. Plan your posts to ensure a mix of product shots, behind-the-scenes content, user-generated content, and educational or entertaining posts.

Use Instagram’s various formats—posts, stories, reels, and IGTV—to keep your audience engaged and entertained.

Step 5: Use Hashtags Wisely

Hashtags increase your visibility on Instagram. Use a combination of broad and niche hashtags relevant to your brand and industry. Researching and rotating your hashtags can help you reach different segments of your target audience.

Step 6: Engage with Your Audience

Engagement is a two-way street. Respond to comments, messages, and mentions to build a community around your brand. Engage with other accounts in your niche by commenting on their posts and participating in conversations.

Step 7: Collaborate with Influencers and Brands

Influencer marketing can significantly boost your brand’s visibility. Partner with influencers who share your brand values and have an engaged audience. Collaborations with other brands can also help you tap into new audiences.

Step 8: Monitor Your Analytics

Instagram provides valuable insights into your account’s performance. Track your engagement rates, follower growth, and content performance regularly. Use these insights to refine your strategy and content plan.

Step 9: Consider Buying Real Followers

While organic growth is important, buying followers can give your brand a much-needed boost, especially in the early stages. However, it’s crucial to approach this method ethically and wisely. Only purchase real followers from reputable agencies to avoid damaging your brand’s reputation.

likefy is a trusted provider known for delivering genuine followers, which can help increase your presence and credibility on Instagram. This should be seen as a supplement to your organic growth efforts, not a replacement.

Step 10: Be Patient and Persistent

Rome wasn’t built in a day, and neither is a successful Instagram presence. Stay patient and persistent in your efforts. Keep experimenting with your content and strategy, and stay updated with Instagram’s evolving features and algorithms.

Pro Tip: Incorporating Likefy into Your Growth Strategy

When considering the option of buying followers, it’s essential to choose a provider that guarantees authenticity. Likefy stands out as a reliable partner in this regard.

They focus on delivering real followers, which can significantly enhance your brand’s engagement and visibility. Here’s why incorporating likefy into your growth strategy can be beneficial:

  • Authentic Growth: likefy ensures that the followers you gain are genuine, which is crucial for maintaining your brand’s credibility and engagement levels.
  • Targeted Audience: They can help you connect with followers who are genuinely interested in your niche, ensuring that your engagement rates remain high.
  • Boosts Visibility: An increased follower count can boost your profile’s visibility, making it easier to attract organic followers.


Building your brand on Instagram from scratch is a journey filled with learning, creativity, and connection. By following these steps and incorporating ethical practices like purchasing real followers from reputable sources like likefy, you can set a solid foundation for your brand.

Remember, the key to success on Instagram lies in authenticity, engagement, and consistency. Start building your Instagram presence today and watch your brand grow from zero to hero.

By embracing these strategies and maintaining a focus on genuine, organic growth complemented by strategic partnerships like likefy, you’re setting your brand on a path to Instagram success.

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Author: Jesse L. Billings