Striking Twitter by more than 80 million users, Instagram now announce its community of 400 million users, which proved that Instagram is now much famous and exceptional than Twitter. It expands its user community from 1 million in 2010 to now 400 million users in 2015. For 100 million users it become a way of running small business. It just rely on images and videos in which anyone can promote/introduce their small business. With an average of 80 million photos being posted daily, the platform demands engagement from its users, and they do.
Instagram ranks third only behind Facebook (42 minutes) and Tumblr (34 minutes) in the amount of time its user spend using the site, coming in at 21.2 minutes.