In 2019, the United States spent $1.63 trillion on logistics alone, according to NetSuite. When you consider how vital it is to the survival of businesses, it’s easy to see why.
Logistics is quite arguably the lifeblood of commerce, and if you expand on that analogy, then business vehicles are the blood vessels. So much of business is simply getting things from A to B.
As your business grows, you will find yourself wanting more and more to have your own means of facilitating that. Just like digital marketing, the modern business is simply at a disadvantage without transportational independence.
But if you’re still not convinced, ask yourself these questions and see which of them you respond positively to.
Do you need a more mobile and flexible workforce?
For some businesses, success can depend highly on your ability to cater to clientele from faraway locations.
If the nature of your services require equipment and skilled labor to be delivered onsite, then a business vehicle will allow you to facilitate that in a much larger radius. That means more potential clients, and hence, more potential growth.
Aside from enabling you to project your manpower to greater distances, a company car can also ensure that your employees get to wherever they need to go in the shortest time possible.
You never know when you might need to send an employee out into the field for business purposes, such as scouting a location or settling something with the local authorities.
A business vehicle will also streamline transport to and from office if some of your employees do not have cars of their own.
Does brand presence matter to you?
Fast cars turn heads. That’s a simple fact of life. Your company logo on a shiny new vehicle is sure to put your brand name on the map. And as any veteran entrepreneur will tell you, brand awareness is a surefire way to drive up sales.
Once people on the road take note of your business vehicle, they will likely be enticed to learn more about you. They might Google your company name and visit your website, and if they take a liking to your services, they can become a customer.
Now, the hottest cars are always going to come with the heftiest price tags. Fortunately, there are some reputable car review sites that point you to some great deals on used or new cars that are still guaranteed to catch people’s eyes.
Building off of your brand presence, a smart-looking company car will also boost your company’s reputation among your competitors. Being able to afford a premium vehicle signifies that your business is flying straight. Business partners will be more keen to enter into agreements with you.
New employees will seek you out since a company car can be very beneficial to them as well. Additionally, once potential clients find out about the assets and resources you have at your disposal to ensure their satisfaction, they would be much more likely to do business with you.
Is time efficiency your main priority in business transport?
There are a number of different ways of securing transport for your company. This can range from renting a vehicle to simply commuting. While those options do not come with obligations such as maintenance and reselling, they are more time-consuming and are ultimately less convenient than simply buying a company car.
Your business might frequently need to send out multiple employees on business elsewhere. If this is the case, then you wouldn’t want them to get held up in the commute or find that the car rental is fully booked. Thus, it is much more convenient to just get a business vehicle to transport your employees.
While it is true that commuting is cheaper than driving, what you are paying for here is convenience and speed. If you factor in the value of the time you stand to lose commuting or renting, getting a company vehicle can even be less expensive in the long run too.
Ideally, you would want your employees to be at the office or at the work site as soon as possible. While coming with more costs than, say, taking the bus, it can give you long-term savings in other areas.
Do you find yourself needing more specialized vehicles?
Eventually, your business will probably grow to the point where you have different departments with their own unique functions. Some departments can become so important that they perform the most tasks out in the field.
When that happens, you might find yourself thinking how much more efficient they would be if they had a dedicated vehicle to depend on.
For example, if technical support has become a cornerstone of your company, it may be wise to invest in a service van to carry technicians and equipment to work sites.
Similarly, you can invest in a shuttle car for your employees, or dedicated vans for product delivery. The more specialized the tasks you perform in the field, the more it becomes a necessity to dedicate a vehicle to it.
If you answered yes to any of these questions, then it’s highly likely that buying or leasing a company vehicle is the best next step you can take.
The bigger your company gets, the more it will have to expand its reach in order to survive. Having your own means of transport on call at all times can give you just that.
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Author: Charlotte Danzing