It’s no secret that every business needs customers to be successful. However, there are many different ways to acquire them depending on the business type and industry.
With many options available, any enterprise needs a plan that accounts for its product’s market, target audience, and competition.
Here are some of the best customer acquisition strategies for increased traffic.
6 Different Types of Customer Acquisition
1. Telesales or Telemarketing
Telemarketing refers to selling goods or services to customers via telephone. This customer acquisition strategy is effective because businesses of all sizes can quickly implement it without expensive equipment or software.
A business owner can hire a telemarketing company to make the necessary calls. Alternatively, the owners can set up a call center by securing a physical location, setting up computers and telephones, and hiring staff.
Set a budget for telemarketing and stick to it. It is easy to spend more than expected for this acquisition strategy. Training is essential for any new staff. Set up systems that provide information to the employees about the best ways to sell the products or services to achieve the best results.
Use scripts to guide calls and keep telemarketers on target with the material they need to make a sale. The information increases statistical data and records what has and hasn’t worked in the business’s sales process.
Ensure you comply with the legal requirements of the Telephone Consumer Protection Act (TCPA). Rules on telephone marketing state that businesses must identify themselves on each call. The legislation also places firm limits on using recordings or artificial voices.
2. Content Marketing
Content marketing involves creating blog posts, videos, and other content related to the business’s industry, products, and services. The content should be valuable, engaging, helpful, and updated regularly.
When the audience finds value in the published information, they are more likely to read and engage on social media or link to it through another website or blog.
First, create a strategy that defines the objectives of the campaign. Decide on a frequency to post content and set a deadline for publishing content.
Select topics that focus on answering questions from customers or providing accurate and valuable data within the industry’s subject matter. Draft blog posts, articles, and other forms of content that fit these criteria. Lastly, proofread each article or post before publishing it on digital platforms.
Marketing through content is a powerful way to acquire leads for an organization as it provides new customers with enough information to make an informed decision about the product or service offered. Content marketing also provides existing customers with fresh, exciting news and keeps them engaged, leading to future sales.
3. Search Engine Optimization (SEO)
SEO is attracting customers through search engines. The customer acquisition PPC campaign relies on keywords, content, and backlinks. Search engine optimization helps a business rank higher in search results so potential customers will find the company more quickly and visit its website.
Find keywords that match the company’s name, website, or brand. These can be related to the target audience, competitive landscape, and industry’s subject matter.
The most important aspect of SEO marketing is ensuring that content places the business first among similar websites. Choose keywords that will increase search engine traffic and utilize relevant backlinks to improve overall rankings.
4. Social Media
Social media is one of the most popular forms of online customer acquisition channels today. This interactive platform allows businesses to connect with existing and prospective customers through posts, photos, videos, comments, and chats.
Social media users who click on an advertisement or link within the content will redirect to the business website or product page, where they can learn more and make purchases.
Social media accommodates influencer marketing in which a business pays or gifts an influential figure to endorse or promote its products or services. The company’s message is then spread among the influencer’s social media followers, increasing visibility and brand awareness for the brand.
5. Referral Marketing and Recommendations
Referral marketing relies on existing customers referring new ones to the business. Customers who are happy with the service will spread positive reviews and recommendations to friends, family, and associates who may need the business’s products or services.
Set up a simple referral marketing program, such as a discount for every successful referral or a raffle for prizes among all members who have referred new customers to the business. Recommendations increase brand awareness and attract future new customers through word-of-mouth.
6. Event Marketing
Event marketing uses special events to attract new customers. The event generates buzz and excitement among the target audience and others considering the business’s products or services. For example, set up a teaser site on social media so that interested potential customers can learn more about the event and make plans to attend.
Event marketing attracts new customers, promotes brand awareness, and increases brand loyalty among existing customers.
Successful businesses employ customer acquisition techniques that align with their industry’s market research. Set a realistic goal for how many customers the company wants within a specific timeframe and work toward accomplishing it through the above marketing strategies.
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Author: Chloe Donian