Blogging can be tough, especially when it comes to getting fresh ideas for new posts. As a blogger, you often experience that terrifying moment worrying whether people are going to love your blog posts or shun them.
Is the content good?
Will my audience receive it well?
Will they judge me based on my ideas and opinions?
As an avid blogger, I understand that it can be a challenging and time-consuming process to create content people want to read.
But it doesn’t have to be this way.
You can easily produce content that you know people will love.
Whether you are creating content for a property management blog, an e-commerce website or a dentistry blog, these methods will help you create awesome content for your blog.
8 Ways to Come Up With Awesome Content Ideas For Your Blog
1. Conduct Reader Surveys
Conducting reader surveys is an incredible way to collect information from your loyal and dedicated blog audience. You can do this by sending them a short and simple survey asking them about what they would love to read on your next blog post and what they may not find interesting. You can place multiple choice questions covering a number of predefined topics.
It would also be a great idea if you list a few open-ended questions that require your readers to state their opinions. Send the surveys via social media platforms like Facebook and Twitter, through your blog, or in a newsletter.
2. Scrape Ideas from Google Keyword Planner
It doesn’t matter what niche you are in- Google Keyword Planner is the perfect tool for obtaining content ideas. With the keyword planner, you can find tons of new keyword ideas that are relevant to your target audience.
This amazing tool even has some crucial search parameters that you can tweak in order to get the most relevant results. For example, if you want to create content geared towards a U.S. audience, you can use the tool’s filter features to get search results based on this location.
That’s not all. The Google Keyword Planner tool will show you historical statistics such as the volume data for specific keywords in a specific period of time (like one month). This will allow you to decide whether they are worth writing about or not.
3. Search on Facebook Groups
Facebook is arguably the biggest and most popular social network boasting of over 2 billion monthly users. The platform has become very resourceful especially for bloggers looking to learn, connect, increase traffic, and grow their blogs.
It has become a great way for bloggers to expand their reach by sharing their blog posts in designated fan pages. Facebook groups contain a wealth of information which bloggers can source content ideas from. This is because a large number of people are now turning to these groups to find solutions to their problems in areas such as health, finance, gardening, design, pet…etc.
No matter what niche you are in, you will surely find great ideas that you can turn into awesome content for your readers.
4. Browse the Web
Another great way to source content ideas for your blog is by browsing the web. The web is basically a brainstorming technique that many successful bloggers use to gather topic ideas for their next posts.
Just like how you enter a search query on search engines, you can do the same when looking for ideas. For example, you can begin searching for topics like “content creation” or “content marketing” which you can then narrow down to “SEO” or “call-to-action.” Actually, this is one of the best and most effective methods of obtaining content ideas.
You can find existing posts, use their topics, and then write a more in depth post about that topic. Be careful here, don’t copy what the previous post has written. You should only be using the article for topic inspiration.
5. Revamp Old Content
Revamping previous content from your blog is another easy, hassle-free, and less time-consuming way to create awesome content for your blog. If your blog has several old posts that you are sure a majority of your audience hasn’t read, you can rewrite it and add some fresh ideas.
For example, if the previous post title was “10 Incredible Content Marketing Tips for 2015”, consider updating it to “15 Effective Content Marketing Tips for 2017”. You can also write a sequel. So, if you had earlier written about on-site SEO, you can go on and write about off-site SEO.
6. Check Blog Comments
After writing a blog post, your readers will most likely leave their views and opinions about the post in the comments section. If your post leaves readers with more questions, they’ll leave them in the comments section. This is a clear sign that you need to further elaborate on that particular topic. So take this opportunity and obtain content ideas from your readers’ queries and go further on the topic.
7. Spy on your Competitor
As a blogger, it’s normal to have trouble regularly coming up with good topic ideas. When this happens, you can take a look at what your competitors are writing about. Browse through their blogs and see what kind of popular topics they are covering. If you find a topic that you haven’t covered yet, then boom!!
You have yourself an idea!!
Don’t just copy-paste the content- this will get you in trouble with Google. Just take the inspiration to come up with unique, in-depth content. This will ensure that your readers are gaining value that your competitors aren’t providing.
While spying on your competitors, take a look at some of the keywords they are targeting. There are numerous online tools you can use to scrape your competitors’ keywords. An example of those tools are SEMRush and Ahrefs.
8. Put up a Newsletter
As a blogger, having a Newsletter is one of the best ways to get in touch with your audience. You can use your newsletter to connect with them in a way that helps you learn more about their preferences.
If you have already set up your newsletter, simply include a question asking your readers what they would love to learn about or what specific area they are currently struggling with.
Interact with them and get to know more about their preferences. This will provide you with tons of content ideas for future blog posts.
To set up a newsletter, simply integrate the sign up form on your blog with a list of list-building software such as AWeber, OptinMonster or MailChimp.
Alexander Hassoulas is the Co-Founder of Upkeep Media, an internet marketing agency focused on helping companies achieve massive growth. When Alex isn’t spending his time reading on the latest SEO trends and marketing news, he spends his time playing soccer and working out.