Digital marketers strongly advocate for content marketing when it comes to eCommerce store and online businesses alike.
Turns out, 69% of the companies attribute their success to their content strategy and more are joining in now. So why is content so important and why are digital markets banking on it?
Besides creating a large archive of knowledge and information, businesses use content to understand user behavior and increase their presence.
It’s a great alternative to annoying advertisements and provides organizations other ways to engage with their customers. And not to mention, it’s cheaper to produce and market compared to flashy advertisements.
Why You Need To Hire Web Copywriters Now
According to research, a large demographic of people use the internet to get information on whatever products they’re looking to purchase. However, not any and every content sells. It has to be strategically planned and carefully crafted.
Enter the content writer – this professional knows how to curate content that will increase leads and popularity of your brand and create more visibility about your products.
If you’re still wondering why you need to hire a content writer, we’ve got some bankable reasons for you to consider.
1# Content Helps Businesses Build Rapport with Their Customers
Today’s customer likes to feel empowered. Before going through with a purchase, a customer will check out online reviews, watch some videos and check out some demos that give them a better idea of what they’re getting.
Professionally created content can help lure the reader towards the benefits of your brand’s products. It helps to build trust with the customer and helps your brand stand out from its competitors. After all, an eCommerce store is successful because of the rapport it maintains with its customers.
2# Great Content Helps to up Your Rankings
The better your content, the more attention it gets. The more attention it gets, the higher it ranks! Which means that your audience is loving the information you’re putting out and by spending time viewing it and possibly sharing it forward, your visibility and brand awareness increases.
When an audience spends time on your page, it helps to decrease your website’s bounce rates and increase conversion rates.
Furthermore, it also ups your SEO and SERP game. What this means is that with great content, your brand will have a better chance of ranking on the top.
3# Great Content Helps to Humanize Your Brand
The gap between a customer and a business is really wide. With an intelligent content marketing strategy, your brand can appear more friendly and trusting. Not only will it increase customer loyalty, but it will also draw in newer customers.
For example, by sharing moving content about your brand, its roots and journey, you’re able to entice an emotional reaction from your customers.
Such Content helps the audience resonate with your brand image, which really helps your conversion rates!
4# Having Great Content Increases Your Brand’s Value
If you’re looking to make your brand more impressive, working with content writing services is the way to go. Around 77% of the users that exist on the internet read blogs and another 70% like to learn about a company and their principles via written articles and blogs.
In other words, thanks to professionally crafted content, your brand has a higher chance of being recognized as a reliable and valuable one amongst your competitors.
Besides, with so much information out there, you need a content writer to really bring attention to your brand.
5# Content Provides More Leads
According to research, around 74% of companies discovered that their lead quality and quantity rose when they employed content marketing.
By creating customized content, which is targeted to a demographic’s concerns, you’re able to procure customers, thereby increasing the traffic on your page.
In other words, a skilled web copywriter will be able to create content which draws the attention of internet users and direct their curiosity towards your brand. And as professionals have noted, content provides more organic leads than other marketing strategies!
6# Professional Web Copywriters Know All About the Google Metrics
Sure, your in-house content team produces great and timely content, but you’re probably not seeing the results you want.
It’s essential for eCommerce businesses to hire content writers because they know how the world of searchability works.
Search engines work on highly technical metrics and to achieve a certain amount of visibility and popularity, the content your brand puts out has to be crafted carefully.
7# It’s Not That Expensive!
The world of online business and eCommerce stores is clamoring with praises of content. Not only does it help to generate sales, bring in traffic, keep conversion rates high and bounce rates low, but it is also one of the cheapest marketing strategies to invest in!
Even eCommerce stores working on a budget can afford to hire a web copywriter – after all, the return on investment of great content is definitely worth it. Not only will you be gaining visibility, but you’ll be benefiting from its marketing advantages, too!
8# BRB – Calling Content Writing Services
If you’re an entrepreneur looking to take your eCommerce store to the next level, your next step should be to invest in content writing.
Getting professionals to take care of this marketing strategy for you is one of the best decisions you’ll ever make. And by creating regular and high quality information for your brand, you’re empowering your customers with the information they need.
So what are you waiting for? Get in touch with this award-winning content writing service – with its team of professional web copywriters and editors, your eCommerce store is definitely going to be at the top!
Author’s Bio: As a Sr. Editor at a blog writing service, Dave and his team of Content Development Pros have helped small and large businesses get results through content. Look no further if you’re looking for copy that stands out, makes an impact, and converts. Here they help you achieve your marketing goals through creative, well-researched content that follows the best SEO practices.