Tips on Writing an Effective Blog Post – 5 Steps to Write a Great Article


The world has seen a dramatic increase in the number of blogs over the last few years. There are currently over 400 million blogs being actively maintained on the internet, and that number is growing by two million each month.

Writing a compelling blog post is something that applies to many different businesses. Writing is not easy for everyone, and every other blogger is looking for tips on writing an effective blog post. The key to writing an excellent article is having a plan and sticking to it.

This may sound simple, but the truth is, creating your first blog post can be very challenging if you don’t know what to write about.

But there are proven strategies for writing a great blog post that attracts readers and generates traffic.

Write a Great Article in 5 Easy Steps

Here are five steps you can follow to write a great article:

1. Choose the Right Topic for Your Blog

First, you need to choose the right topic for your blog. This isn’t just about finding something that interests you – it’s about finding something that interests your readership.

There are a few different ways to develop trendy topics or ideas of what you should write about.

You can use the search terms that people use in Google to find your site and then create content around those topics. Or you can choose topics that you think will interest your readers and hope they like them.

Article Writing Tips

This not only interests your readers but also chances to get ranked increase by 20 per cent. You’ve already won half the battle if you can write a blog post around these queries and reach many people interested in it.

2. Conduct Good Keyword Research

You want your articles to be found by people searching for information related to your industry. This is why you must research what keywords and phrases people use when searching for products/services like yours (keyword research).

Search Blog Posts on Google

There are many free web-based keyword tools to find out what people are searching for online and how much traffic those keywords will get.

SEO Keyword Research

Your goal is to find a keyword phrase with relatively high search volume that has low competition.

You should also choose a topic that you are familiar with or know enough about, so you don’t sound like a novice when writing the article.

You want your readers to learn something from your blog post and not feel like they wasted their time reading it.

3. Write a Compelling Headline

A headline should be attention-grabbing, persuasive, and easy to understand while providing an accurate preview of the content. The best headlines clearly communicate the benefit or solution the article will provide.

Write at least five to seven different headlines for every article, then choose the most appealing one that accurately conveys the content of your article.

Here are some tips for writing compelling headlines and subheadings for your blog posts:

  • Be straightforward. Make sure the headline conveys what your article is about, so readers understand what they’re going to get from reading it.
  • Be specific. Don’t be vague or use clickbait headlines that don’t accurately reflect the content of your article. This will cause people to bounce off your website and leave a negative impression of your brand.
  • Include keywords and phrases that describe the topic of your article. This will also help search engines rank your content in search results.
  • Use power words that evoke an emotional response. According to Schedule, power words in headlines improve click-through rates by up to 80%.
  • Make it relatable with subheadings that break up the text throughout the article so readers can quickly skim through it.

4. Write High-Quality Content

After writing your headline, focus on delivering high-quality content for your readers. The best way to get more readers, shares, and higher search engine rankings is by writing high-quality content that is useful for readers.

To make it easier for readers to find what they’re looking for as quickly as possible, write short paragraphs with plenty of space between each paragraph.

Writing Great Article Tips

Include links to other valuable resources throughout your article so readers can easily access additional information if they want to learn more about any particular topic you discuss.

The last thing you want to do is waste your time writing something that no one wants to read. If you’re unsure, an excellent place to start is by looking at popular articles related to your topic and seeing how they were written.

You might find helpful stuff online that you want to add to your article, be creative and write it in a way that readers find it new, fresh, and more informative.

You can take assistance from the article rewriter tool to paraphrase the existing content from a unique perspective, helping you write high-quality content in a matter of seconds.

Many people write like they talk because it makes them feel more comfortable with what they’re writing.

But the reality is that it can make it harder for readers to understand what you’re saying, especially if they are new to the topic at hand. Try using more formal language and avoid using slang or jargon unless necessary for clarity purposes.

5. Cut the Fluff by Editing

Now, it’s time to edit your post. Look at the overall flow of the piece and remove any sentences that don’t add value. This is a difficult step to take because we all like our words.

However, it’s essential to eliminate the fluff so that you can get your message across as quickly and succinctly as possible.

Blog Post Editing

Read out loud and remove all slang, grammatical, or sentence mistakes. Pass it through a plagiarism checker and eliminate duplication issues, if any. Ensure your content is clear and concise by avoiding fuzz and all unintended errors.


Writing a compelling blog post is not an easy task. Many people think that writing a blog post is the easiest thing to do, and it does not require any strategy or planning.

You need to follow many steps if you want your blog post to be effective and get the maximum number of shares and engagement on social media.

The article above is all about writing an effective blog post. It is always a good idea to plan before you start writing, and a good way of doing that is by choosing a topic for your post.

The topic title will give you a structure to follow and help you organize your ideas and thoughts.

Then, make sure that your blog post has a captivating headline, unique and high-quality body content, or anything that readers are searching for.

Above, we have illustrated the best ways to write a great article. I hope this guide has helped you!

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Author: Jessica Parker