In highly competitive industries, small businesses are at a disadvantage. The major players have more money and resources, which translates to more opportunities.
However, small organizations can still make a big impact. This requires smart marketing tactics to push their products.
If you’re looking for ways to get your products in front of more eyes, keep reading. We’re going over five marketing strategies for small businesses that are ready to grow.
5 Ways to Market Products of Small Business
1# Advertise on Social Media
When it comes to affordable or even free advertising, social media is one of your most powerful tools. It’s crucial you have business profiles set up on sites like Facebook, Twitter, and Instagram.
When it comes to promoting products, consider hosting contests and giveaways. These are easy to do and expose more people to your business.
The way you run your giveaway or contest depends on the social media site. However, most involve giving a product away to the first person to share your post a certain amount of times. Make sure you read the social media site’s terms to ensure you don’t violate any rules.
2# In-Store Marketing
If you operate a brick and mortar operation, you need to concentrate some of your efforts on in-store marketing. This is a great way to promote your products in memorable ways.
Put signage up on the outside of your store advertising discounts and new products. You should also offer discounts to those who come in on certain dates.
Finally, provide in-store demos and giveaways to generate word of mouth advertising.
3# An Email Campaign
Sending out email newsletters and promotions may seem outdated. However, this tactic is still very effective when executing multi-channel marketing strategies.
Start with a list of current customers and send them monthly newsletters. These can feature new products and discounts.
Make sure you include a way for new subscribers to sign up for your newsletter on your website. You can also build your list by asking walk-in customers if they’d like to receive emails about your business.
4# Video Promotions
The use of video as a content delivery system is becoming more and more popular. Videos allow people to get the information they need wherever they are and from any device.
Consider creating videos that preview a new product. You can demo how a product works and creatively advertise your business.
Make sure you create high-quality videos. Then, publish them on your website and social media accounts.
5# Affiliate Programs
A new strategy that’s proven effective for many small businesses is affiliate marketing programs. They help you affordably get your products in front of more people.
An affiliate program involves working with other people who advertise your products on their channels. These people could be bloggers or social media influencers.
Each time their promotion results in a sale, you pay them a small commission.
Consider These Marketing Strategies for Small Businesses
Effectively promoting your products may seem impossible with the major corporations dominating the field. However, your small business can still flourish with the right marketing in place.
Experiment with the strategies for small businesses discussed above and find what works best for you.
We hope you’ve enjoyed this article. Feel free to check out more marketing content right here on our site.
Author: Cathy Carter