Understanding the Role of UI and UX Design in Corporate Websites


Both UI and UX are critical components in creating a successful corporate website. So, it’s imperative you understand the roles of UI and UX if you want to develop a website design that attracts more traffic and more sales.

What is UI and UX design?

In web design, User Interface design is the procedure of improving the interactivity and presentation of a website.

It focuses on how well users interact with your site and how attractive your website looks. User Interface design applies to each button, page, screen, and any other visual element displayed on the website.

User Experience design is the process of improving the overall experience that users have when they interact with your website. The object of UX is to provide maximum customer satisfaction.

UX creates the basic skeleton of a website or app and mainly focuses on wireframing and component structuring to create the best user flow.

Once you have read the following sections about how integral UI/UX is for a successful corporate website, you’ll undoubtedly want to hire a professional UI/UX designer.

Clay San Francisco is a well-known professional full-service design agency that comes recommended. The team at Clay works closely with their clients to define, design, and develop a transformative user-experience.

Understanding the Role of UI and UX design in Corporate Websites

Encouraging Interaction

Creating content for your corporate website is not enough. You need to create content that users will actually interact with.

That is where UI/UX design comes in. Techniques can be implemented in your written content, visual images, calls-to-action, and advertisements to encourage better interaction from site visitors.

These techniques focus on appealing to your specific target audience. They also include personalized features such as “you may also like” functions. By having software that’s easy to use and predictable, more people will want to use it.

Reducing Costs

By employing UI/UX design to your corporate website, you can reduce development costs and internal costs.

Development expenses like extensive user research, usability testing, and prototyping are lowered because the development time is targeted on the most important elements of functionality. By using UI/UX design, your website will have better design specifications, more relevant content, and less risk of feature creep.

UX design can reduce your internal costs because it focuses on what users want, not what developers think they may want.

That concept means you can prevent wasting internal resources. For instance, the design will help you to identify what products users want. So, your marketing and sales team can focus on profitable products or services rather than less profitable ones.

Generating Loyalty

By using UI/UX principles for your corporate website, your company will gain more loyalty. The logic is simple: if you provide users with an easy-to-use, attractive, and immersive website, you will encourage them to visit again and again. A UI/UX designer will create a customer journey map, which is commonly known as a CJM.

That enables you to track users’ complete journeys through your website. The map is also thoroughly tested to make sure a user’s interaction is as hassle-free and smooth as possible.

Increasing Profits

It’s quite simple: people are more likely to purchase products or services from a well-designed website than from an unappealing one. As mentioned above, that doesn’t mean just having great content on your website.

It also means using specific UI/UX design techniques to create fantastic usability and aesthetics. The smoother the whole journey of a website is for a person to use, the more people will use the site, and the more people will return to it again.

By having elements like fast-loading pages and simple sign-up forms, a user is much more likely to progress to the final stage of making a purchase or completing another desired action.

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Author: Claire Ward