Undeniably, social media has become a salient part of everyone’s life. It becomes the primary platform for connecting people across the globe. It’s hard to find someone who is not active on any of the social media platforms.
There are multiple such platforms available as we all know are Facebook, Twitter, Instagram, LinkedIn, and many more. Each has its own set of audience and functionality they offer. The number of users in social media platforms is increasing rapidly. Today, more than 3.8 billion users are active in the social media platform.
Specifically, when it comes to marketing, this would be the first choice for many companies. Not only is it cheaper but it has a great impact. When everyday people are involved in the platform then this would be best for any brand.
They have a great opportunity to capture the user’s attention and get noticed in the market. But this requires strong content writing skills. As everything goes around content and that’s the way to make your presence attractive.
Content is as important as logo design, it lets you set your standard in the market. If you are investing your time and efforts then it must be paid off by reaching your goals and that can be possible with your unique writing skills.
Therefore, let’s discuss some of the tips that help to write the best social media content.
6 Tips For Creating Shareable Social Media Content
#1. Write as per the platform
One of the most important tips that every writer must know. You should not write the same content for all social media platforms.
Every social media site is different from one other, so you should optimize your content for the same. Writers need to spend their time doing it.
For example, the length of the content, the reader, can be different everywhere. So, your content also must be according to that and requires optimization.
#2. Know your audience
Another very important point that one needs to keep in mind. Before writing content for any of the platforms, make sure you do consider your audience first as they are your target.
If you don’t know who your audience is then it becomes difficult to address them properly. For that, you must have proper research about who your readers are, take surveys, analyze records and a lot more things can be possible.
When you know your audience then your content must be according to that so it conveys the purpose more effectively. Hence, this is why an understanding of the audience is important while writing for social media.
#3. Try to make it short and to the point
Do not write long paragraphs and complex sentences, rather a simple language would be much more efficient. If you want the user’s attention then follow this approach as they value their time and nobody would like to read longer texts.
Heading, the description must be in limited words which are to the point so that it can convey the message properly. Long sentences confuse people. Writer must know how to make the sentence shorter.
It’s true that while writing a blog, readers will follow the F shape pattern that means they go left to right while reading. However, while in social media or any marketing related text will only be scanned. Nobody will like to read completely. They just scroll through the page.
So, this is the crucial reason why it must be written with limited words and convey the message directly.
#4. Understand the active and passive voice
While writing anything for social media posts or general blogs, you must know the clear difference between active and passive voice. Understanding what should be followed is really necessary.
When you use active voice, your content would be much more engaging and easy to understand. Even the reader likes to read active voice sentences, so it becomes important to write in that. It makes communication much more effective because it easily identifies who is acting the sentence.
No doubt, most of the writers are aware of the difference between active and passive voice. If not then they must know, it creates more sense in the overall text. Thus, try to avoid the use of passive voice while writing.
#5. Follow trending topics
Well, there is no limit to content. Every day you will get some new information which is better than the previous one. To keep the audience engaged with your posts, make sure you write trending and interesting topics.
Social media is a place where you will see a lot of updated information every day, and to keep yours at higher make sure you follow it.
As its predominant way of marketing, so if you are writing for that purpose then it becomes even more important. Therefore, do follow this approach while writing for any social media platforms.
#6. Visually Appealing
Social media is all about adding images, videos, GIFs, animations which makes it interesting to read. These all are more important in social media than anywhere else. It’s hard to believe any such platforms without images.
Beautiful images, informative videos, screenshots, that convey the message more effectively than written text. All of these must be related to the content you have.
Sometimes, people may think that social media is all about images, videos but the fact is that your writing skills are also tested.
Specifically, for businesses, it becomes really important. Therefore, the above-mentioned points clearly define some of the crucial tips for social media content writing.
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Author: Nidhi Dave is working as a content and brand strategist at ProDesigns – a logo design company, recommending strategies to meet customers’ goals and deliver a superior user experience. She provides content leadership, ensuring that a consistent brand message is delivered to the audience.