If you have your own business, you want it to succeed. But how can you compete with big companies that invest millions? Well, to start, you need to have a good website and a great social media presence. These forms of marketing don’t cost as much as traditional ones, and they can give you even better results.
If you don’t know where to begin, here are some of the best digital marketing strategy tips for small businesses. These will help you get your name out there, and if your products or services are good, getting a nice revenue shouldn’t be a problem.
5 Digital Marketing Strategy Tips For Small Business
1. Research Competitors And Make Yourself Stand Out
As a local business, you need to offer your customers more value than your competitors. And to learn what your competition is doing, you should do competitor research. Google search is a great place to start.
Type in a few keywords you know your competition is ranking for and see what they are doing. Find out if they’re paying for Google Ads and look at how they do it. If you want to improve your local SEO, you need to be original and differentiate yourself from them.
It’s not the easiest thing to do, but turn on your creativity, and you won’t have any problems. If you can’t think of a differentiator, feel free to invent one. Here are some tips and tricks you might find helpful.
- Product – Make it notable and not easily duplicated. Do it this way, and the exposure will last.
- Service – Make a bold claim. Tell people something you’re proud of. Will that be your training, speed, ease of doing business? It doesn’t matter.
- Relationships – Put effort into making your customer service as good as it can be. People will pick your business if they know they can rely on your support.
- Reputation – Do everything you can to make your current customers happy. Later, they’ll become your advocates and promote your business on their own.
- Price – If you lower your cost, you can be sure that the competition will duplicate you. However, customers will love doing business with you if you offer more value for the same price.
2. Get Your Website Right
These days, online users want to have a great experience using your site. They expect certain things, and you need to provide those to them. The most vital thing among those is the website speed. The longer it takes for your pages to load, the higher the bounce rate you’ll encounter.
Of course, you want to convert as many visitors into paying customers, and your bounce rate needs to be low to do that. Here, you need to pay special attention to mobile devices and slower 3G connections.
To check your current status and get some info on how you can improve it, take a look at your Google Page Insights. With this tool, you can test your site with mobile internet speed and see where exactly you are.
3. Take Care of Your Google My Business Listing & Customer Reviews
When people are thinking if they should hire you or someone else, they always take reputation as an essential factor. So, the next of our digital marketing strategy tips for small businesses is to work on it.
If you use Google My Business, you have some control over how people perceive you. And you really don’t have to do much here. It’s enough to avoid some of the most common mistakes, and you’ll be alright.
Here’s what those are:
- Duplicate listings
- Setting up new listings after a change of address
- Unnecessary promotional messages
Another thing you shouldn’t overlook is the customer reviews. Lots of business owners don’t take them seriously, but their customers do. So, it’s a good idea to put them at the top of your priority list. And if you want to dive in even further, you can learn to turn negative reviews into the driving force of your business. It takes some work, but we can promise you that it’ll pay off in the end.
4. Write An Interesting Blog
Most industries these days are competitive, so you need to think of a content strategy that will bring you results. The problem here is that most local businesses have a tough time ranking for a broad term related to their product or service.
To do this, you’ll need a big budget that will most likely make it unaffordable. On top of that, ranking for a broad term doesn’t guarantee an influx of new customers. So, you need to look elsewhere if you’re just starting, and blog posts can play a significant role here.
There are a few guidelines you should follow if you want to succeed. You’re writing these posts for your audience, so make sure you put them first. Write something that will interest them and make it high-quality.
Of course, make it SEO-friendly and use the correct tone of voice. Show your readers that they can trust you, and they’ll call you when they encounter a problem. Isn’t this what you were trying to do from the beginning?
5. Take Advantage of Video Content
Although text content is still king when it comes to user interaction, videos aren’t behind much. People love watching videos and getting their information from them. So, you want to include these in your strategy for the best results.
The best thing about videos is that you can use them however you like. They’re great for increasing user understanding of your products or services and therefore boosting sales. On the other hand, you can make them fun and promote your company that way.
The possibilities are endless, but if you still need some help, take a look at these tips for improving a video marketing campaign. See how professionals do it, and you might get an idea of how to do it on your own.
All of these digital marketing strategy tips for small businesses should be there to help you, but don’t take them for granted.
Marketing isn’t an exact science, and sometimes you need to do something out of the ordinary to get the results you’re after. Don’t be afraid to experiment. Keep your creativity high, and you’ll be just fine.
You May Like To Read:
- How To Develop Your Company’s First Digital Marketing Campaign
- How To Write a Winning B2B SaaS Digital Marketing RFP
- 10 Best Digital Marketing Strategies For Online Success
Author bio: Archie Whittaker is a content writer and journalist living in New York. He loves writing about SEO and digital marketing, as this is what interests him the most. Currently, he has been working with digitaldot.us, and he loves it. When he’s not working, he’s trying to bake the best homemade pizza there is, and his two daughters are the judges.