The Cannabis industry is out of the shadows. These days, we can buy premium CBD products thanks to the legalization of this natural compound in several countries.
A non-intoxicating psychoactive, CBD delivers a list of physical and mental health benefits ranging from pain management to softening stress and anxiety, boosting energy, and helping users sleep.
Although this natural compound has been around for thousands of years, it is now that industry insiders are transforming the way CBD is grown, cultivated, altered, and distributed thanks to the rise of technology.
It seems that we have entered the golden age of the Cannabis industry, and we can thank technology for bringing CBD out of the shadows.
The Many Ways Technology is Transforming The CBD Industry
Technology has permeated every aspect of our lives, and it is also changing the CBD industry in extraordinary ways. The following are some of the significant ways technology is changing the industry.
Blockchain technology for reassurance
Blockchain technology is a critical component that safeguards everyone from brands to customers. Enthusiasts are turning to CBD for sleep issues, anxiety, depression, and pain, among other things.
Using high-quality CBD is critical, as low-quality CBD can do more harm than good. Blockchain technology allows customers to know precisely the how, where, what, and when of CBD so that they can buy premium products.
CBD to beat the climate change crisis
We know that we cannot turn a blind eye to the climate crisis. Indeed, even the CBD industry is rising to the challenge. Manufacturers are using CBD and hemp to make more sustainable materials with the help of technology.
Hemp fabrics are just starting to land in the market, with top businesses like luxury car brands using this material for their car door panels. Clothing and home brands are also opting for these sustainable materials to beat climate change.
Online shopping for accessibility
Long gone are the days where you had to visit a shady alley to buy Cannabis products. The legalization of CBD has made it easier for everyone to buy and sell CBD products, and what is more accessible than online shopping?
Besides the efficiency, online shopping enables users to review to determine which brand has the best products and customer service.
Technology to facilitate the extraction process
There are several ways producers can extract CBD. However, the best method is the CO2 extraction process, as it is the safest way to keep CBD from contamination.
Top CBD producers use rosin press technology to ensure a high-quality extraction method. The rosin press heats and cools the cannabis plant to enhance the quality of its cannabinoids. Although the technology is in its early stages, producers have already seen the advantages of using this technology for extraction purposes.
CBD is a household name thanks to social media
Love them or hate them, social media influencers have a loyal audience that listens and follows their lead. These people can sell anything that aligns with their brand, including CBD. Top CBD brands know this, and that is why many have brought influencers on board to promote their products to their loyal followers.
Having an influential person promote your products on social media is a sure way of turning your brand into a household name and earning the trust of millions of potential customers. Together with affiliate marketing programs, social media technology has made it easier for influencers and brands to collaborate effortlessly.
CBD inducted in the beverage industry
CBD brands are having their fun incorporating this natural compound into everything. From vape liquids to gummies, chocolate, and skincare products, you can find a range of CBD-infused products.
One industry CBD insiders struggled to excel in was the beverage industry. Since CBD is oil in its purest form, manufacturers struggled to blend it with beverages seamlessly.
Yet, such a struggle will soon be a thing of the past. The introduction of a new technology known as nanoencapsulation appears to be solving this issue. This technology enables brands to break down CBD into nano-sized components to better blend with another liquid.
Analytic tools to focus on sought after products
Nothing is left to chance in the business world nowadays. Top brands know that clients have high expectations, and if they don’t find what they are looking for, they can always find some other brand.
With analytic tools, businesses can study what clients choose—from product format to colors, size, branding, price, and everything in between. Analytical tools can help you answer important questions about your clients to deliver products that surpass their expectations.
The CBD industry is already scoring high in popularity and quality, and it is thanks to technology that it is trending. Only time will tell how technology will continue transforming this natural compound into a sought-after cannabinoid to help us lead better and healthier lives. So far, the prospects look exciting.
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Author Bio: Tammy Taylor is a full-time content marketing specialist. She has been closely studying the cannabis industry trends for quite some time. She is currently working with Sunday Scaries and She has worked for various domains before coming to the cannabis industry. When she is not working, Tammy likes to work out, trying new foods and playing with her dog.