The CBD market is among some of the fastest-growing industries in recent years. Entrepreneurs, investors, and workers alike are flocking into the CBD space to take advantage of some of the industry’s opportunities.
Per estimations, the sector should exceed a $20 billion valuation by 2024 as the therapeutic compound’s reach expands into other industries like cosmetics, food and beverage, pet care, and pharmaceuticals.
If you can cast your sight back to the industry’s recent past, it’s easy to see how these numbers make sense. For instance, the American CBD industry grew by 706% in 2019. Prominent among the factors contributing to this growth is technology.
Technology has left a lasting impact on several industries, including the CBD industry, and here are six ways it is revamping the CBD landscape.
6 Ways Technology is Revamping The CBD Industry
1. Research And Development of Personalized Products
Customers of today show preferences for customizable products that consider their personal needs.
Likewise, users of CBD products will experience different effects after taking 4mg of CBD. This is the result of individual biochemical differences that cause varied results from certain ingredients.
And since consumers are experiencing slightly different responses to CBD, finding the right CBD product can be complicated. Some people get quick results from using CBD oil, while others will only get the desired effect after using CBD sleep capsules.
However, biochemically-tailored CBD products, created through technology, can solve this issue. CBD manufacturers can use advanced technology to determine how different body types react to certain cannabinoids and maximize results by creating customized products.
2. Improved Methods For Cultivation and Growth
The processes and procedures involved in the cultivation of hemp plants are complex and expensive, mainly due to the plant’s need for light. Usually, lighting challenges are not a big deal in warm regions because plants derive all their photo energy from the sun.
However, commercial and indoor growing of cannabis plants requires major investments in equipment like heavy-duty discharge bulbs.
Aside from being very expensive, these bulbs are not known for their energy conversation. Luckily, technology brought better and improved lighting solutions that are cost-effective and sustainable.
These are LED bulbs. These bulbs help cannabis and hemp growers to provide crops with a broader light spectrum at a lower purchase and production cost. Even better, it’s possible to couple these bulbs with directional lamps for targeted lighting.
3. Increasing Consumer Confidence
The stigma associated with cannabis and cannabis-derived products is quickly changing. Technology has enabled hemp-based businesses to create and package better products as a way of tackling this challenge.
In some cases, consumers expressed mixed feelings concerning some CBD products in the market. This is mainly due to the mysteries surrounding the CBD compound and its effects.
However, businesses have boosted customer confidence through quality products, research-backed applications of products, and benefits supported by scientific studies.
Consequently, several CBD products are on the verge of going mainstream. This opens the door to new markets and enables the rapid evolution of the industry.
4. Better Market Research With AI
It’s almost impossible to discuss technology without the mention of big data and Artificial Intelligence (AI) in today’s world. At this point, it’s easy to see how AI will fuel growth across most industries.
By collecting valuable data about customer preference, product use, and purchase decision, CBD businesses can derive insights that enable them to produce better products and enhance the customer experience.
Thus, making the market and its products more appealing to a wide range of consumers. Through Artificial Intelligence, CBD manufacturers, distributors, and researchers can leverage large amounts of data and analyze it both for scientific and commercial gains.
5. Improved Bioavailability Enabled By Nanoencapsulation
One of the primary pitfalls of CBD products is the low bioavailability after use. Indeed, your body will only use as little as 20% of the CBD you consume since that’s approximately the amount that makes it into the bloodstream after consumption. The reason behind this is the fact that CBD is an oil-based compound.
Hence, it is water-insoluble. Generally, water-based compounds have better bioavailability since they dissolve quickly and absorb through the bloodstream.
However, nanoencapsulation could boost the bioavailability of CBD by making it water-soluble. This will result in improved efficiency for several health treatments.
6. Transparency Through Blockchain Technology
Consumers want to learn more about CBD products, and this includes transactions and payments too.
However, restrictions by banks and other financial institutions have hindered the growth and expansion of CBD businesses. Through blockchain technology, companies can receive payments through cryptocurrencies like Bitcoin, Ethereum, etc.
These transactions are more transparent since consumers can trace them back to producers and sellers. Also, crypto payments are secure from cyber-attacks and frauds since no one has successfully hacked a blockchain yet.
There is enough evidence to establish that innovation and technology will pave the way for CBD and cannabis business going forward. Learning and understanding how technological advances influence the cannabis market is vital for those looking to join the CBD buzz.
Whether before you start a new business or look to make a major investment in cannabis stocks, these seven effects of technology can help inform your decision. The future is very promising, and many can’t wait to see what lies ahead for the entire CBD market.
Regardless of the challenges and hurdles that lie in the months or years to come, technology offers a lot of ways to navigate them towards growth, expansion, and profitability.
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Author: Sophia C