How Twitter Has Changed the Way We Market Products


Twitter has completely changed the world of marketing ever since its advent in 2006. From its initial release to what it has become today, the social media site has taken many strides in its lifetime. The site was used for micro blogging when it was first introduced to the global online community.

Today, it is far more than just a news site. Its presence within our digital sphere has had massive connotations. Celebrities like Lady Gaga and Taylor Swift have more followers on Twitter than the populations of some countries.

So how has Twitter impacted the way we view marketing? After more than ten years of dominance in the digital world, it has become an enriched platform where connections are made. As of this year, the site has more than 300m active users, which is self-explanatory in how far Twitter has reached.

Social Media and Marketing Techniques

How Twitter Has Changed the Way We Market Products

Ever since social media integrated itself keenly into our daily lives, the marketing industry underwent a complete shift. As more and more platforms took center stage, businesses began to utilize this new change. There have been many different approaches to market products through social media, whether it is organic or paid.

Not only has this given customers a better understanding of marketing techniques, but also allowed them to choose which products or services are right for them.

The Different Kinds of Online Marketing

It has never been so easy to reach a certain audience through the online world. Promotion of products and services is now being done exclusively on the internet with ease.

There are two different kinds of marketing techniques that businesses use for their products on social media sites, such as Twitter.

1# Organic Marketing

Organic marketing usually consists of using keywords for maximum optimization. Marketers adopt certain words or phrases and then utilize them on social media pages.

The keywords are mostly applied in descriptions or content sections of sites and pages to ensure that the business and its products are being promoted.

The regulation of these keywords leads to the aim of organic marketing: achieving top rankings on search results. Businesses are thus able to advertise in a methodical way that is sure to have an impact.

2# Paid Marketing

Paid marketing is targeted in a different way. It mainly refers to sponsored content that appears on a site or page. The content will be promoted at the top of an organic search query so that users may be able to find the products on their newsfeeds.

Their arbitrary appearances is an easy way for businesses to use their budget to showcase their brand on sites that have greater impact than their own.

3# The Impact of Twitter

Businesses are regularly being advised to advertise themselves on twitter. Why is this the main focus, when there are other social media sites like Instagram and Facebook?

The impact of Twitter is far reaching which is why businesses lean more towards it. A loyal fan base not only increases a brand’s visibility, but also helps in promoting your products over your competitors. Even if more people use Facebook and other social platforms, their influence on audiences is not as large as Twitter’s.

Businesses are now using Twitter to reach wider target audiences and it is through this tool that sales have increased and more revenue is brought in year by year. Even though every social media site has its own distinctive qualities, Twitter’s influence is more effective on buyers.

Tweets are no more than 280 characters which is why customers remember their content and the company associated with them. Through continuous engagement, the social reach of businesses intensifies and they make greater sales.

4# Insightful Content

Analytics have shown that Twitter has given more access to data and insights for marketers. Where there are better insights, there is more awareness of what is trending in the world.

Customer behavior can be studied without direct disturbances in their online experiences. Profile information, shared content, original tweets and many other factors help businesses understand how to target their campaigns.

5# Eliminate the Middleman

Twitter has eliminated the middleman in marketing. Whether businesses want to go through with a press release or work on a specific article, they no longer have to go through a gatekeeper.

Twitter has allowed brands to improve their response action directly to their customers and be more efficient in their sales pitches.

6# Data is Powerful

Running an ad on Twitter means that you have direct control over how it is displayed to potential customers. A compelling tweet can cater to your audience’s preferences and deliver what they need.

The performance of your tweets can be tracked, and incoming data can help improve conversion rates. Driving the sales home and making a profit is now very simple.

7# A Natural Process

Marketing is supposed to be an organic process. Customers are not supposed to see advertisements as what they are: promotional content. With Twitter, this has become easy to accomplish.

Brands can take their own approaches to marketing products and thus directly interact with their customers when running a campaign. The natural fit of becoming a part of the social experience sets Twitter aside from other platforms.


Marketing has become synonymous with social media in today’s world. Businesses have dedicated social media channels for promotions, and Twitter is amongst the top ones. As it develops further with brands, its value is only increasing in the competitive market.

AUTHOR BIO: Sarah Jay is a creative content writer for Vidnado Australia, a video animation company. She is interested in digital marketing, video editing, new trends and graphic design. She has written extensively on these subjects. Most of her free time is spent reading and travelling.