Inexpensive Branding Ideas is all what you need today for your start-ups. A brand is a profitable asset for every business. And you need to understand that branding is not only important for big businesses like Dominos, Apple, etc., but for small business owners as well.
The company’s identity has made a remarkable impact on people. For example, when you visit a shop to buy toothpaste, you ask them for ‘Colgate’, but we all know that Colgate is not a product but a brand. This is what branding means for businesses. Leaving a permanent mark on your subconscious level.
The branding of Colgate was on the level that it had left a permanent mark and had made us believe the brand itself is a product.
So, whenever you visit a supermarket, you ask for Colgate (brand’s name) and not for the toothpaste (product).
No matter which brand you are purchasing (whether it is Sensodyne or Crest 3D White), you always ask Colgate. Therefore, this is why branding is important for every business. It can be very beneficial to use a startup checklist to make sure you’re on track to being successful in your field of business.
Top 5 Most Inexpensive Branding Ideas for Your Startup
Here are the top 5 inexpensive branding ideas for your start-up by which you can take your business to the next level.
1# Define Your Brand Identity
Branding is not only a logo for your website but it’s an identity of your company (or start-up). It defines what your business is all about.
You must have a tagline for your brand. For example, the tagline of Nike is- “Just Do it”. You can see that ‘Just do it’ is the identity of Nike.
It has created an impact on the people about its brand. Therefore, you must choose a tagline for your brand and it should not be too big.
2# Publish Creative Contents
As a start-up business owner, I can understand that advertising your brands takes lots of money. But do you know what attracts people? Creative contents. To read your content people will visit your website and you will get recognized among them.
It will help you to push up your brand to the next level. Now you might be thinking about the niche of your content. Ah! No need to worry.
Write content on those topics that are realistic and people should find a reason to read your content. You can draw their attention to your brand through your creative content.
On the other hand, you can publish creative videos to engage your audience. In 2020, video is the most powerful medium for conversions. Instructional videos are really valuable to get recognition as a start-up.
3# DIY Infographics
Infographics are the most powerful tools in online marketing fields. And you must use it on your site as a start-up. Infographics draw the attention of the people because they are easy to digest and visual eye candy.
You can boost your referral links through your infographics because people love to share DIY infographics among their friends and closed ones.
You can create your own infographics if you have learned to design, or otherwise, you can hire good designers to make your infographics in an amazing way.
4# Online Contests
You can also create online contests to make people aware of your brand. It is one of the best and cheapest way to get recognized among the people.
You can hold a quiz competition or playing online games to engage your customers. This way you can create a competition to win among the people. Then will refer your site to their friends and family to play amazing online contests.
Then they will prioritize your brand over other brands. Believe me, this is one of the best ways to gain brand reputation among people!
5# Business Card Drawing
You can ask people to draw their business card for a chance to win amazing prizes from you. After a month, you can announce 1 winner within them and can other business cards for yourself.
Now, you might be thinking that ‘What shall I do with other’s business cards? You can use the email address listed on their business cards and send a text that this time you didn’t get a chance to win but next time for sure. This way you can engage your customers and can boost your company’s identity.
Down below the email text, you can add a subscribe button that next time you will notify them beforehand about the contests. Then there is a high chance that they will subscribe to your site.
Wrapping it up
A low budget is a common problem for every start-up business owner. They have great ideas but they lack to implement them because of the money. You have to understand that with money your business needs creative ideas too, and you have it with yourself.
The above listed are the best and the most cost-effective branding ideas for your start-ups. So, what are you waiting for? Implement those ideas for your business and take it to the next level.
Author Bio: Ariana Smith is a passionate blogger. She loves to share her thoughts, ideas and experiences with the world through blogging. Ariana smith is associated with Follow The Fashion & the daily notes.