Do you know this summer you can increase your sales and customer base? The summer season is relatively different from other seasons during the year. When the summer temperature goes high, people don’t want to sit at home.
They usually prefer to go outside in order to enjoy the summer vacations. Due to this trend, online retail sales heavily declined. To avoid this expected sales decline, small businesses should develop summer marketing goals to increase their sales and grab new customers.
If you are running a small business and want to increase your customers, then here are the simple summer marketing goals you should develop in this summer to maximize your sales and revenues.
3 Summer Marketing Goals For Small Business Owners
1. Attend Local Business Networking Events
After office hours, you should spend some time in attending business networking events. Visit summer camps, attend seminars, conferences and trade shows to expand your network.
Always try to attend new events, no matter these events deal in the same business niche or not. Whenever you attend the events, make sure you have your business cards in the pocket. Pass them in event colleagues to create new connections.
2. Go Social to build New Business Relationships
Nowadays, every online business has its presence on social media. But do you think that this summer, social media will really help you to bring new customers and increase your sales? The behaviors of customers are always changing from time to time so traditional marketing strategies cannot benefit the business.
If you are still posting your new offers and deals on your social media accounts then maybe it will not work for you. This summer, you need to adopt new social media strategies to go social and build good relationships with customers.
Add value to your customers’ lives by posting relevant and interesting contents. Increase your customers’ engagement by hosting online contests and workshops.
Encourage your customers to ask questions and allow them to give feedback about your business products/services. Actively participate in conversations and listen to their queries.
If you don’t know about latest social media strategies then hire a social media professional to adopt best social media practices to engage customers online. More customers’ engagement means more chances of sales.
3. Engage Customers with Direct Mail Marketing
To create an emotional attachment with customers, use direct mailing marketing strategy. Create a list of customers that regularly buy your products/services, and send them your welcome mails by post.
In your mail, don’t forget to include your new deals and offers, and also add a compelling call to action message. You can design a nice postcard and include all relevant information there. Sending direct mails may increase your expense but don’t forget that spending on marketing is actually an investment that benefits the business in a longer run.
There are lots of other ways through which you can grow your small business in this summer season. But it is highly recommended that you should adopt proven marketing strategies to get new customers and increase your business sales.
Set realistic summer marketing goals for your small business and categorize these goals into objectives. In this way, you can easily accomplish your targeted goals. Best of luck 🙂