Be it a gigantic multinational or small-scale startup, digitization offers excellent value to every company regardless of its size. One of the most comfortable and most productive ways to step up for the digital world is to create a website.
An official website of every business contains all the information that customers need to know. So, in essence, accumulating more traffic to your website is equivalent to observing a spike in sales.
However, the burning question is, “How to generate traffic to your website?” Every business owner or an SEO expert is always curious about this question. This article has provided a research-based list of the best ways to increase traffic to your website:
6 Amazing Ways To Increase Traffic To Your Website
1. Exposure to Social Media
Social media platforms are vital for generating traffic to your website. Did you know? According to research, a single person holds up to 5 to 7 different social media accounts.
As per statistics, there are over 3.6 billion active users around the world, social media can generate traffic exponentially.
You can create Facebook or other social media pages of your website that contains the links to your website. In addition to that, you may make the most of social media advertisements and accumulate website traffic from anywhere around the world. Ultimately, you have to be active on social media to maintain an extensive engagement to your website.
2. Capitalize on SEO
Optimizing the search engine means having your website on the top of search results on any search engine such as Google, Bing, Firefox, etc. Billions of the search results come from a single click within a fraction of a second. SEO is growing competitive day by day.
It is a well-documented fact that SEO is responsible for stimulating 50 to 60 percent of the website traffic. The most used technique in SEO is the utilization of keywords. In this technique, you have to find the most used words on search engines related to your business.
While people search for something on a search engine, it scans the websites around the internet. The higher the matching phrases on your site, the higher your website’s rank in the search engine list. Some of the critical sections to place keywords include titles, meta descriptions, and headings.
However, with time, search engine algorithms have become smarter. Unlike in the past, you cannot pepper the entire content with unnecessary keywords, which is counted as a Blackhat strategy and may pave the way for a hefty penalty.
3. Don’t Forget Email Marketing
Email marketing has been around for quite some time. When social media had surfaced on the scene, people thought that emails would go down in the archives of history rather sooner than later.
Well, marketing experts could not be more wrong. Email marketing is still valid today, and its popularity has only surged over time. That said, sending a casually written email to the subscribers will not inspire them to visit your website. It would be best if you took the following measures to increase the likelihood of gaining website clicks:
- The title of your email should be catchy to attract the attention of the receiver.
- Most marketers use emails only to send discount offers, and that is where they go wrong. Modern-day customers are only going to visit your website if you provide diverse content. Hence, consider incorporating pamphlets, newsletters, and suchlike stuff. You may also take the liberty to add humor in the copy to keep the engagement rate intact.
- Another blunder made by marketers is that they overpower subscribers with emails. People find this practice downright annoying. Ideally, you should not send more than two emails per week to an individual.
4. Traditional Advertisements
The traditional ways of advertisements are also useful. There are some senseless rumors about traditional advertisements that no longer work or don’t provide efficient and profitable returns.
- According to the Pew Research Center, over 20% of US adults get news from print media and news channels.
- Another survey by Mequoda shows that 70% of US adults read at least one magazine every month, and 51% of them read over two.
- According to the Arbitron National In-Car study, 71% of Americans see billboards consciously while driving or walking, and many learn about an event or a concert they later went on.
Such as setting up catchy banners and boards in critical locations. Adverting via events, conferences, expos, etc., organizing contents and events specifically for your business, and so on. Albeit old, these methods have not lost the luster and could account for an influx of traffic to your website.
5. Monitoring and Evaluation
Systematic analysis of the traffic traits and trends on the website is crucial. One must evaluate the traffic trends and specify the gaps.
Frequent monitoring and evaluation of your website will make you enhance your traffic gradually. Learn from prevailing vacuums and modify your strategies to increase traffic.
6. Generate Backlinks For Your Website
Backlinks are great ways to increase traffic to your website. Having a more significant number of quality backlinks will increase your website ranking in search engine optimization.
There are some backlink characteristics that matter most to algorithms while ranking websites. For example, if you’re getting one backlink from a high authority website, it’ll count more than ten backlinks from a low authority website. On the other hand, a link from a relevant industry website will have more weight than from a non-relevant industry website.
There are many ways which you can use to generate backlinks to your site and increase your traffic. Such as guest posting, skyscraper technique, broken link building, link round-up, unlinked mentions, and so on.
The amount of traffic on any website is a vital indicator to measure the growth of your business. Higher traffic on your website shows progress. If your website has less or no traffic, it suggests poorly executed digital marketing turns and tricks.
Walking the tight line of the above roadmap would increase the odds of getting more eyeballs on your websites in the long run. The ways mentioned in this article will help you out thoroughly so you can run a better business.
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Usman Raza is the co-founder of a Christian Marketing Agency and a marketing strategist working with various brands online. Usman is the content marketing manager at PSD to WP Service, His Art Publishing, and The Dressing Table. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter.