Small businesses have a bit more hardships when it comes to choosing the right cosmetic boxes for their products due to their limited budgets and less experience with product packaging. And while that is understandable, it still could be very frustrating. Well, if you can relate then you are in luck.
In this article, we will talk about all the amazing ways you can elevate your cosmetic packaging to draw more customers.
Why do we need to level up cosmetic boxes?
The beauty industry is evolving fast and so is cosmetic packaging. While the norm in the last decades was that plastic wraps and packaging containers are the best solutions, this is vastly changing. Why? Because people are becoming more interested in brands and their values and more concerned about the long-term environmental consequences of their purchase choices.
Cosmetic brands have to stay on track and adapt if they want to stay relevant and grow their business. The ultimate way to achieve that is to become more creative and transparent, embrace environmentally friendly practices, and stun clients with one-of-a-kind vibrant custom boxes.
5 Inspirational Ideas
1. Use sustainable labels and stickers
One of the best ways to make great boxes for your cosmetics is to simplify the design. Instead of printing directly on the packaging, think about switching to labels and stickers.
That would save you a few bucks and make your packaging look handcrafted and individually tailored – something people adore when it comes to small businesses in the beauty industry.
But do you know what clients love even more? Brands that care about the environment. Get the best of both worlds by using sustainable stickers. Using eco-friendly stickers allows you to provide thorough information regarding your formulas and product qualities directly on the packaging.
Your cosmetics business can really benefit from offering this level of detail to differentiate itself from the competitor brands.
2. Use sustainable packaging
Eco-friendly packaging is a wonderful way to get your cosmetic products some recognition. In addition, you show that you want to make a difference even though you are a small business. The modern-day consumer loves that kind of dedication and is more willing to support brands that openly care about the environment.
Yet, client loyalty and increase in sales are not the only reasons to ditch plastic packaging. Truth is, some sustainable alternatives are just as robust, leakproof, and have the same food preserving and protection qualities as traditional packaging. Plus a few health-safe benefits. And they are quite cheaper to produce and transport than plastic.
On top of that, sustainable materials are all-natural, recyclable, and biodegradable. That means they do not cause any long-term damage to the environment upon disposal nor do they pose any threat to wildlife. They also reduce a business’s carbon emissions, preserve non-renewable resources, and genuinely lower waste accumulation.
3. Communicate your brand identity
The next idea for your cosmetic boxes is to harness the power of good design to clearly communicate your brand identity, mission, and values. This can be accomplished through proper usage of text, colors, textures, visual elements, and even storytelling.
You can also inspire an affinity with your eco-conscious clients through the use of biodegradable materials and plant-based inks. In addition, it is a good idea to guide people on how to recycle and safely dispose of the packaging after unpacking (or after the cosmetics run out).
4. Implement vibrant colors
The power of visual stimulation is immense! Want to stand out from your competitors? Then you need to implement vibrant color combinations within your packaging design.
This is a wonderful way for a small business to capture the attention of people who have never heard of the beauty brand and products before. With the right color choices, you can attract new clients and organically boost sales.
5. Try out customized design
Don’t forget about customization. Even small cosmetic brands can benefit from unique packaging in terms of appeal, functionality, and ease of use.
Think about what color combinations, elements, textures, and typography would catch the eye of your target customers and visually distinguish you from the product boxes of your competitors. Also, consider elevating the unboxing experience so that clients enjoy holding and opening your packaging.
Customized cosmetic boxes have the potential to really get your name out there and help you make more cosmetic product sales. You just need the right materials, printing techniques, and overall strategy for your design and to find a reliable cosmetic packaging supplier like Packlion that can help your small business with packaging customization.
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