If you’re familiar with modern digital marketing, then you know backlinking is one of its most vital strategies.
This technique helps build authority, earn trust, and gain more high-quality traffic. Even Google considers it one of the most important ranking signals.
This is why most marketers are always on a lookout for techniques that will gain them good links without much effort or time. This article explores ways to gain good backlinks without making new content.
7 Ways to Get Backlinks without Creating New Content
1. Upgrade Your Old Content
This is an effective but often ignored strategy. Your old content is a goldmine full of information and potential. With just a few tweaks here and there, you can convert those assets into something link worthy.
Upgrading old content doesn’t involve writing an entirely new article. Sometimes, it just involves upgrading a few bits and pieces of information to ensure it is current.
This might take some time, especially if you need to upgrade a lot of information. However, the effort is worth it. You can create evergreen pieces of content that are upgraded regularly to ensure they remain relevant.
Backlink.io’s 200+ ranking factors is an example of one such piece. It is upgraded regularly to ensure it remains relevant. As such, it always attracts a lot of links.
2. Steal Links from Poor Content
People who add links to their content want to provide value to their users/readers. They add good-quality links from high-authority sources.
However, sometimes they miss the mark and link to low-quality sources. They link to shorter articles that don’t provide much information or value to the reader.
You can take advantage of such a situation to gain a link. All you need to do is reach out to them and offer them your article instead. Show that your article is more current and provides more value to their readers.
This is a great way to gain a link and develop a relationship with a website. This might come in handy in the future.
Most website admins will be willing to change the link if you offer something of superior quality. This doesn’t require much effort, but can help you gain more backlinks.
3. Replace Dead Links
Websites come and go. Publications die out or change domain names. The internet is a constantly changing landscape and no links are truly permanent.
This means you can easily find a deadlink and offer website owners an alternative in the form of your content.
Dead links compromise user experience and can affect ranking. Most website owners will be eager to replace them with a good alternative.
All you need to do is reach out to them. Let them know you have found a deadlink and have an article that will be a good replacement. This is a quick and easy way to gain links.
4. Find a List with Competitors and Ask to be In It
Listicles are very popular forms of content and it is possible to find one in almost every industry. They’re a great way to gain more links for your brand.
Perform a Google search to find listicles that mention your closest competitors. Reach out to the website admin and ask if they might be willing to mention your brand on their list. You can provide a brief introduction to your company and mention what makes you stand apart from the rest.
In most cases, the website admin will be willing to add your company name to the list. They will also be willing to link your website in the article.
This requires outreach, but it can help you gain links without creating new content. It is a good idea to check for opportunities like this regularly. You will keep finding listicles and similar articles regularly.
Also Read, 8 Types of Engaging Content to Boost Your Traffic .
5. Find Unlinked Mentions
Unlinked mentions are great opportunities to gain new links. All you need to do is find places where your brand is mentioned and reach out to them.
This isn’t that difficult to do. Use Google search or set up Google Alerts for your brand name, products, or services.
You might get several alerts regarding mentions. Find websites of high-authority and good reputation in your industry and reach out to them directly.
Send a well-worded outreach email and ask them to add a website link to your brand mention. It is a good idea to ensure the brand is mentioned in a positive context before asking for a link.
Most website admins will agree to link your brand mentions, especially if you offer something of value to them like an article or a quote that will help their audience.
6. Get Links from Companies You Have Association With
Don’t confuse this with black hat backlinking techniques like buying links or link farming. Those strategies will only invite trouble over time.
This strategy involves reaching out to business associates and people in the same industry. For example, if a retail store lists you as one of their most trusted suppliers, ask them to link that to your website.
You can also ask companies to add links to any testimonials you might provide. There are several such link opportunities available to you. It’s just a matter of finding them and reaching out to the website admins.
7. Get Image Links
Images can also present link opportunities. Infographics are already considered some of the most link-worthy assets. Around 61% of marketers agree it brings them the most amount of links. However, other images like logos, photographs, graphics, etc., can also be useful.
Search for websites using your graphics and ask them to provide a link. This helps both parties as linking images can ensure their website looks professional.
These techniques will help you gain backlinks from many websites without creating any new content. It is a good idea to always be on the lookout for link opportunities that don’t involve content creation. This saves time and money.
Author Bio: Derek Luise is working as a Jr. content writer and blogger with Ranking By SEO. He can be seen blogging about digital marketing, SEO, SMO, PPC, etc.