These days, mobile phones is an accepted platform in the journey of online shopping. Recent statics clearly states, that 70% of the users are using mobile phone for online shopping.
It is because of this reason that retailers are investing and concentrating more on the responsive mobile app, to retain and attract more users to their e-Commerce business.
But still, there are a lot of e-merchants who wonder, ‘Why do I need to invest in the mobile application when I already have a mobile website?’and ‘ Do I really need to invest in mobile application and web’ or ‘ what is the difference between a mobile app or website?’.
Well, they both are meant to attract users. In this blog, let us unveil the secrets of mobile app vs responsive website and see, which channel strengthens your e-Commerce strategy more.
Strategies for the e-Commerce business
A responsive web and mobile app would be a meaningful investment in the long run. It will also give the users the sense of permanency about your business.
Whether you are planning to launch your mobile application or responsive web, it is essential have a strategy while designing the solution so that the experience of the user is enriched.
1# Overall verdict: Which one is more responsive, mobile or web or both?
It has become quite imperative for all the web and mobile applications to be adaptive and also responsive as many users access via tab, desktop or smartphone. Therefore, the business owners have to implement the project with this assumption.
Also, Google has got the tendency to mark down the ranking of the page that is not adaptive to the varying screen size.
The interface presentation and the user experience vary across different platforms across mobile devices and desktops. The analysis of the web solution varies based on the devices that the users access from.
A responsive web will make sure that users may find you and the mobile-app ensures that the user sticks around your business. Both are complimentary, but having an inbuilt mobile app will make it easier for the user to have access to you.
2# Advantages of having mobile app
A well-established firm these days have a mobile app handy along with the responsive web. However, there are quite a few businesses, which have adopted mobile app instead of launching web. A mobile application is preferred by many users because it is convenient, easy, handy, fast and can be used anywhere.
In a mobile app, the user is logged in always, hence the cart can be accessed easily, faster and it is much more secure to save the credit or debit card details.
In case of using net-banking or any other modes where there is a requirement of one-time password, then the options to be filled get auto-filled, speeding the process of payment, whereas in the case of mobile web it is not possible. The recent boom of the technologies in the device has made a lot of difference in enhancing the experience of the users.
For instance, it is easy to push the personalized notifications on the discounts or offers in the mobile app, so that the user can respond faster. The notification tends to increase the business much further.
Another instance is the personalized usage of the mobile camera. It can be used to load the images of the product from different angles. The camera can also be used to scan the bar code to make payments or to find the products online.
3# Goal-oriented mobile app
Although the mobile apps are sometimes downloaded by first-time users, hence they are the most powerful tools to transform the users to your customers. For this, you have to choose the platforms wisely. It is therefore important to have a thorough functional strategy.
As mentioned above, must be clear with your goals while crafting the solutions, so that the user have the enriched experience while shopping from your mobile app.
For crafting the solution, it is always necessary to hire proficient developers, who deliver quality services that give full-reliance to the clients.
A mobile app developer would easily detect the specs in the project and would make your app user-friendly through integration, design, plenty of testing, coding, integration, etc.
4# Strengths: Repeat purchases, conversion etc.
Mobile apps are written in the language of the device for your valuable customers (iOS, Android, Windows), which depicts that is much easier and convenient in use than any other mobile solution. Mobile apps function much faster than the web.
Features like location based marketing, constant branding of app-icon whenever the user opens their phone, loyalty-program integration. These all features ensure that the user turns twice and spends 48% more within the mobile app.
When researching for the mobile app development, you should always keep the experience of the customer in mind.
If your business objective is interactive engagement with the users, strengthen the ties with your customers, return rate or gaining loyal fans to stick around then you need to work to build the best mobile-application.
Hence, the mobile app you develop should be user-friendly and attractive to attain the large sum of loyal customers. You can hire mobile app developers from India, they will set apart with the development process that is agile.
The most highlighting points, they are economic-friendly. They deliver the projects timely that adds more credit in their functioning.
Author Bio: Bryan Lazaris works as a senior mobile app developer at HireWebDeveloper and has got 12+ years experience in the mobile app development. He writes blogs and articles, updating the people about recent development in mobile apps. He lends advice to many small-scale industries.