There are many different ecommerce platforms out there which aim to enable users to build their own website and grow a profitable business.
One of the best-known and widely used is Magento, but what is it that makes it worth choosing over its competitors?
8 Advantages of Using Magento For Your Ecommerce Website
1. Excellent For Search Optimization
If you aren’t up to speed with the latest SEO best practices, then with the help of an Adobe Magento commerce developer, you’ll be able to make your site much more visible on search engine results pages.
Part of this is achieved through native support for responsive design, meaning that each ecommerce site built on this platform will work well on mobile devices, as well as on desktop. Mobile-friendliness has been a search rank factor for some time, so you can’t afford to overlook this, and with Magento you don’t have to.
2. Swift Page Load Speeds
Another selling point of Magento is that it’s built to be efficient and lean behind the scenes, which translates into quick-loading pages that visitors will appreciate.
3. Comprehensive Content Management Capabilities
The latest version of the platform gives ecommerce site owners much more control over how content is displayed and managed.
If you want to make tweaks, you don’t need to be a development expert, but can adjust page layouts and add content as part of your ongoing strategy with ease.
Even non-technical users will be able to get to grips with this service in a jiffy, leaving you more time to focus on the other aspects of running your ecommerce business.
4. In-Depth Analytics
To build and grow your site, it’s necessary to understand how it is performing from moment to moment, and to use this information to guide your tactics going forward.
Magento’s rich reporting features enable precisely this, giving you actionable insights into how visitors are using your site, and letting you identify weaknesses as well as celebrating strengths.
You can track sales, pinpoint popular products, look into the effectiveness of landing pages and much more besides.
5. Flexible Configuration
However you want to set up your website, Magento makes it a possibility. Perhaps you want to support a specific set of payment options. Perhaps you intend to allow multiple versions of the site for customers from different countries and with different native languages to be available. Or perhaps you want to provide a plethora of shipping solutions at checkout.
Whatever the case, Magento can adapt to suit your requirements, allowing for as much customization and tweaking as you see fit.
6. Extensive Integration Options
No ecommerce site will thrive without an array of integrations with third party platforms and services, handling things like payment, record keeping, tax filing and so forth.
Magento has support for a large line-up of such tools, letting you link your site to whatever solutions you’re intending to use.
7. Widespread Community Support
Thanks to the hundreds of thousands of users and developers out there, the Magento community is robust and growing all the time.
This means that if you need support with some specific issue, or you want advice on how to grow your site further, you’ll find assistance with ease.
8. Solid Security Measures
Last but not least, this is an ecommerce platform which is safe and secure to use in the face of contemporary threats, no matter who will be responsible for building and maintaining your store.
Whether you intend to build a Magento ecommerce website yourself, or hire a developer to do it for you, there is a lot to like about this platform. Coupled with the cost-effectiveness it offers to customers, it’s hard to beat.
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Author: Claire Ward