Social media marketing is an online marketing strategy that helps businesses and brands to optimize their presence on various social media platforms.
From promotions to brand, relationship management to awareness, social media marketing will benefit your brand in several ways.
Currently, social media has note than three billion users. Therefore, you cannot afford to ignore these platforms if you are a forward-looking brand.
This article will answer some of the critical questions about social media marketing. It is good to understand some of the high-rewarding strategies that businesses need to use for social media marketing in 2020.
You also need to understand the contribution of social media in driving real revenue and sales. Business leaders should also be aware of the best social media marketing platforms that they need to target for their brand.
Lastly, a good social media marketer will have the best content ideas for the platforms that he is using. You will get all this information in this social media marketing guide. Continue reading to learn more;
What to Look for in Social Media Marketing in 2020
Social media is an ever-changing and highly dynamic field. The best practices today may become obsolete by next year. Here are some of the top highlights that you need to look for in 2020;
1# Reducing Organic Outreach
One of the greatest challenges that will dominate the social media industry is declining organic reach.
Social media brands keep on encouraging businesses to spend more on ads to counter the reducing organic reach.
It means that social media marketing strategy, data, engaging posts, and content creation should all work towards minimizing this problem.
2# The Right Social Media Strategy and Content Creation
Being average will no longer cut it on social media. The reason is that social media users and companies have a lot of content to choose, pick, consume, and engage. With all these facts, your content should stay at the top of the priority list for your brand.
Some of the content pieces that will score highly include UGC, Live sessions, and Videos meaning it should be part of the brand creation process.
3# The Role of Social Media Influencers
In 2019, a high level of criticism was directed towards the influencer marketing industry. It came out clearly that some of the leading social media influencers were purchasing engagements and followers to help them increase what they charge brands. 2020 is a year that will define this element and take the industry to the next level.
4# The Rise in Pinterest
Currently, Pinterest boasts of having over 250 million active users. It already falls among the biggest players in the social media industry.
This platform will grow even further in 2020. Pinterest is becoming a force that people will reckon with slowly. This coincides with Facebook whose popularity is declining slowly in some sections in the developed countries.
5# The Rise in Celebrity Culture and Tik Tok on Social Media
In second half of 201, Tik Tok came out as a powerful contender to the established players especially in the developing contenders.
The parent of Tik Tok, Bytedance, is looking for ways of advancing its operations in great ways especially in a nation like India.
Even the CEO of Facebook, Zuckerberg, has acknowledged the tremendous growth of Tik Tok in several interviews and statements. Understanding these facts will help you develop the right social media marketing strategy in 2020.
The Best Social Media Marketing Strategies for 2020
Social media is a highly dynamic domain and hence its strategies keep on evolving. Therefore, you need to stay on the top of the game.
The secret is to follow the best social media marketing strategies in 2020. Some of them include
1# Working With Nano-Influencers
It is wise for you to pursue a long term engagement with the Nano-influencers for your brand. It means engaging with their followers in a more meaningful way.
Further, it will help you eliminate the risk of working with influencers who have inflated the figures of their engagement and followers. Nano influencers have below 10k followers but command followings that are highly engaging.
2# Focusing on Instagram and Facebook Live
When it comes to reach and engagement, Instagram and Facebook live continue to outshine the other social media marketing strategies. Therefore, brands should concentrate on creating more Live content.
Live content is important as it is more trustworthy, credible, and authentic. Any business that does not host live sessions will be compromising its social media performance.
3# The Increase in E-commerce on Instagram
Facebook store has been operating for quite some time but has never succeeded. On the contrary, when Instagram made an announcement that it was working to set up a direct shop function and tested it with a few brands of choice, everybody was standing up and taking notice. Businesses should use Instagram in pushing their sales forward in a way that is more direct.
4# Appeal and Attract Generation Z
The newest entrance to be born in the world of social media is generation Z. This group is much more conscious and advances in comparison to the millennial generation. Most of them also favor brands which meaningfully raises their voices on various social issues.
This has seen companies begin to experiment with a lot of edgier content marketing strategies. Any brand that wants to succeed in social media marketing in 2020 has to tailor-make its content for Gen Z.
5# Working With AI, AR, and Data
Augmented Reality, Artificial Intelligence, and Big data governance will continue to dominate the social media industry in 2020.
It explains why businesses should pay close attention to this element in 2020 and leverage the same to enjoy the advantage of the first movers. AR will also be a big player in the e-commerce industry.
Social media is among the most powerful digital marketing platforms. These platforms have a high capacity to change the fortunes of any brand.
Using the right social media marketing strategy for your brand can transform into a multi-dollar brand.
Author Bio: Mashum Mollah is an entrepreneur, founder and CEO at BloggerOutreach.io, a blogger outreach platform. He is a passionate blogger and blogs at Blogstellar.