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This section is especially dedicated to marketers. Here we regularly publish latest marketing tips, advice, trends, and insights of small business. Browse this section to get tips on small business branding, social media marketing, email marketing and much more.

8 Low Cost Ways of Promoting Your Business

8 Low Cost Ways of Promoting Your Business

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Every company tends to put major efforts in promoting their business. Market competition is fierce, so building brand awareness and getting your name to stand out of the crowd is important,...
Visual Identity Key Factor to Influence Consumers to Patronize a Product

Visual Identity: Key Factor to Influence Consumers to Patronize a Product

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Imagine your business as a person who needs a face, an identity, and a personality. What if you are that person?  What are you going to do in order for other...
How to Intelligently Segment Your Event Email Marketing Data

How to Intelligently Segment Your Event Email Marketing Data

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Nowadays, there’s an aggressive competition for attention in people’s inboxes. Marketers have to be smart, strategic and wise in sending out campaigns using their email marketing automation software. There are a number...
6 Actionable Tips to Improve Your Customer Retention Percentage

6 Actionable Tips to Improve Your Customer Retention Percentage

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Customer Retention Strategy Vs Customer Acquisition Customer retention strategy is defined as plans or schemes that a company should use to keep their customers staying with their product. The ultimate aim of having...
How To Use TikTok As Part Of Your Marketing Strategy

How To Use TikTok As Part Of Your Marketing Strategy

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For any business looking to grow in size and market its services or products effectively, online marketing should be central to your growth strategy and never something to be glossed over....
10 Benefits of Using eBooks as a Marketing Tool

10 Benefits of Using eBooks as a Marketing Tool

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You might think you look cool while reading a book on your iPad. More than looking cool, you’re being environment-friendly by not wasting papers. In the world of digital marketing, marketers...
Offline Marketing

4 Offline Marketing Strategies for Online Businesses

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If you want to succeed in any business environment, you need to use every tool you have at your disposal. From investing your resources properly, training your employees, to taking risks...
How to Market to Your Consumers by Being Useful

A New Type of Sales: How to Market to Your Consumers by Being Useful

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As you are probably well aware, consumer expectations have drastically changed over the last few years. These individuals are no longer satisfied with simply purchasing your product or service. Instead, they...
How to write a standout Marketing email

How to Write a Standout Marketing Email?

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There’s no arguing that email marketing is very effective. Still, it can be a real challenge to ensure that your emails arrive and are opened. It’s even more difficult to get...
How to Grow Your Business With Detailed Market Research

Get Prepared To Grow Your Business With Detailed Market Research

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Market research is a term which is very commonly used by businessman while designing their marketing mix. Generally market research is understood as an activity where the company compiles information regarding...

LATEST

Ensuring A Safe Organization Through The Implementation of EHS

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A safe work environment should be the right of every employee. Ensuring that the work they do is safe, as well as the environment...