How to Optimize Your PPC Campaign Under a Tight Budget
When budget is tight, paid search is often the easiest thing to cut. So we understand the decision to scale back on the amount...
The 9 Best Marketing Automation Software of 2020
Digital marketing has grown beyond the control of a single person or even a team of professionals. The only way to plan and administer...
4 Inexpensive Types of Branding That a Small Brick-and-Mortar Establishment Can Adopt
Creating and maintaining a brick-and-mortar establishment can be an exciting but stressful undertaking.
While it is very rewarding to own a business like this, there...
Why is it Important to Know Your Target Audience?
In all marketing campaigns you have limited time and resources so you want to spend both as wisely and efficiently as you can. And...
5 Ways To Market Your Business To Gen Z
Generation Z — the digital natives that have never known a world without mobile technology like smartphones —can be a challenging audience to market...
How To Overcome Procrastination And Stop Wasting Your Marketing Time
John Carpenter is a marketing consultant at Scholar Advisor and he agrees that procrastination is a monster he has had to wrestle to the...
26 Sure-Fire Ways to Generate More Leads From Your Website
After they build a business website, some entrepreneurs feel their tasks here are done and their pages will just keep on bringing in leads.
But...
Marketing In Action: 4 Powerful Strategies to Bring Your Business Into the Spotlight
As consumers, we are constantly bombarded with messages about products and services, all of which are branded as “the best”.
According to Forbes, the average...
11 Digital Marketing Strategies To Add in Your Action Plan
Digital marketing strategies are the basis and the building blocks of any business that is being done on the digital platform.
In fact, there...
How Content Marketing Can Help Address Regional Healthcare Concerns
Content marketing for healthcare is an absolute necessity in today’s world. With more health crises erupting worldwide, there is a need to help communities...
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Top 8 HIPAA Strategies To Protect Patient Data Without Overspending
We will start with quick overview of HIPAA and then walk through 8 practical, cost effective ways to keep your patient's sensitive data secure.
Protecting...
