Search engine formulas regularly change, so companies require search engine optimization (SEO) skills from experienced professionals or companies like Los Angeles SEO to provide these digital marketing services. While some corporations have budgets for in-house SEO personnel, many companies opt to outsource these services.
The buzz around digital marketing has led many people to ask how to make money with SEO experience, which entrepreneurs soon learn that it encompasses a wide range of the online marketing sector. Here are four different ways to make money via SEO.
4 Ways to Make Money Via SEO
1. SEO Marketing Consultant
SEO marketing consultants must have a fundamental understanding of digital marketing and SEO skills. Search Engine Optimization consultants generally perform several services because of academic or SEO work experience.
SEO consultants also qualify for several jobs in digital marketing, including business-to-business (B2B) consultation, networking, brand recognition, social media management and SEO keyword searches that drive traffic and ranking:
- Look for work with SEO agencies
- Create and monetize an SEO blog
- Start an online affiliate marketing business
- Use your knowledge to create SEO software
- Start your own SEO agency and grow your wealth
- Be a guest speaker or host seminars on SEO marketing
- Develop SEO courses for businesses and contractors
- Consult with clients by identifying their audiences or niches
- Use your SEO knowledge to open an e-commerce business
- Sell products and services at a profit by utilizing drop shipping
- Partner with agencies that build websites that need technical SEO
- Contract your skills to help companies develop SEO-rich presentations
- Offer SEO services like keyword research, technical SEO or link building
2. Content Creation
Most notably for those who enjoy working from home, SEO-friendly content creation is an excellent place to get started because of the many online freelancer sites that cater to writers.
As a freelancer, it is your responsibility to find work, advertise your skill sets, meet deadlines and set your payment schedule, which many new writers find it challenging to accomplish without on-the-job experience. With SEO knowledge, you will be in demand.
You can also find writing jobs at SEO and digital marketing agencies as usually, these businesses specialize in SEO marketing, but they generally lack the writing or graphic design skills to create content for clients.
Writers typically have content creation skills, but they lack SEO knowledge. SEO courses will be useful if you are considering entering this part of the digital marketing industry. If not, an agency will gladly teach these skills.
3. Social Media Management
In 2020, social media platforms will play a primary role in SERP ranking, so becoming a social media manager this year will be a lucrative job opportunity.
The key will be to boost social media platform traffic via rich content that drives likes, shares and comments. Unless you know which demographics use which platform, it will be challenging to implement a strong SEO strategy that targets the right online users.
Your primary job will be to identify business-friendly subjects your niche’s audience want to read, identify the keywords that drive sales and boost digital media marketing campaign engagement.
In addition to providing an SEO benefit, managing social media accounts opens the door for a whole suite of different services. New income can be generated for simply managing their platforms, posting, and running paid agency campaigns.
4. Affiliate Marketing/Lead Generation
Sometimes it’s hard to sell SEO, so instead you can sell the result. Many SEOs are moving towards generating leads and selling them to local businesses.
Some of the big players in this industry includes AngiesList and Zillow. They build powerful websites, rank them, and then sell the leads to the local owners instead of trying to sell the local owners on SEO.
The most common niches for lead generation tend be home services as for business owners, there’s a large margin between what they make and what they’re paying for. It’s a win/win for everyone.
Another option is through affiliate marketing. This is the process of creating a website, ranking it, and then selling other people’s products and getting a small commission on each sale.
The advantage of affiliate marketing is that you don’t have to deal with client work – instead, you can just work at your own pace and get paid whenever you help make a sale. The disadvantage is that affiliate marketing websites can take a long time to build and many niches are extremely competitive.
In conclusion, there are many ways to make money through SEO, and there are options for everyone, no matter what you like to do or how you like to work.
Author: Bruno Souza