14 Marketing Tips For Your Mobile App in 2020


You can find smartphones in almost everyone’s pockets these days. With the help of a smartphone, people can do numerous things.

Things are just a click away because of the availability of various apps. Be it shopping, learning, ordering food, grocery or any other thing, you can achieve them with the help of a mobile app.

Hence, businesses are also getting benefited due to these mobile apps.

Best Marketing Tips For Your Mobile App

14 tips for Marketing Your Mobile App in 2020

Thus, many organizations are coming up with unique and engaging apps. So, if you are scheduling to launch an app, you must acknowledge that there is a huge competition in front of you.

And to get ahead of that competition, you must know the step by step guide for marketing your app.

1# Choose the Release Date of Your Mobile App

Choosing the releasing date in advance will help you a lot. To be precise, it will provide you with adequate time to set-up your launch process.

It can also help you to overcome some hurdles while launching your app. So, it will be the most convenient option if you can plan a bit early.

2# Opt For Market Research For Your Mobile App To Comprehend Your Customers

The subsequent thing that you have to do is to conduct market research. It will assist you in selecting your target market and acknowledging the psychology of your customers.

And that is quite beneficial to tailor your app according to the preference of your potential customers.

3# Acknowledge Your Target Audience

This step involves comprehending your target audience. Well, knowing the target audience is a crucial stage of mobile app marketing.

It will provide you with some significant insights about the features that you should incorporate in your app.

4# Competitive Analysis is Important

We have already discussed that app making has a hugely competitive market. So, analyzing competitors is a vital step in mobile app development.

In this way, you will be in the position to understand the best features that you should encompass within your app and stay ahead of your competition.

5# Come Up With A Website Or A Landing Page

Crafting a website for your app is one of the essential steps that you should take. It will not only help you to bring more and more traffic towards your business but will also help you to increase your brand awareness. However, make sure that your website, as well as your landing page, is attractive.

6# Craft Content Marketing Strategy

Content marketing is one of the robust forms of marketing. And writing regular blogs is one of the expedient ways of content marketing.

Start with a simple launch post. That post should convey the features of your apps. Also, give video links in your post that your users will find on the website. It can help them to understand the app and its features.

7# Showcase Your Website in Various Social Media Platforms

Showcasing your website on multiple social media platforms will help you to reach a huge number of people. There are several platforms that you can opt for.

Some of the common social media platforms that you can check are Facebook, Twitter, Instagram, and LinkedIn.

8# Paid Strategy

After all these steps, comes paid strategy. And paid strategy consists of paid advertisements.

Depending on the demographics and targeted audience, you can opt for platforms like Twitter, Facebook, Instagram, LinkedIn, and others.

9# Playstore Optimization

Optimizing your Playstore result is one of the most substantial steps that you should take. It will help your app to stay on the top of the Playstore. So, in that case, what you have to do is to incorporate the keywords properly into your app.

Besides, you must go for SEO optimization for higher ranking. You must know that if your apps have a higher position in the store, it will be easily visible to your potential customers.

10# A Burst Campaign For App Marketing

A burst campaign is one of the common techniques that marketers use to promote their apps. It helps an app to reach the top of the results. The purpose of this campaign is to provide a burst of exposure to your app.

However, you can do it for a brief period. Most of the time, you can opt for a burst campaign within 24 to 72 hours of the app launch.

But, if you don’t have any issues with your budget, you can opt for the burst campaign for an extended period as well.

11# Include Push Notifications

Push notifications are one of the most suitable ways to get in touch with your potential customers.

So, when you hire an android app development company, make sure to ask them to incorporate the feature of push notifications into your app.

Besides, push notifications are beneficial when it comes to user retention. Also, it will increase your app engagement. And app engagement is a vital part when it comes to the marketing of your app.

12# Request For User Feedback

If you witness that people are using your app constantly, you can consider that they are connected with your app.

So, it will be a good decision if you can ask for some reviews from them. You must know that these days, people go through the reviews first. After that, they opt for the app.

So, you can see that it will help you a lot to manage your online reputation. And if your online reputation is up to the mark, it will be helpful in the process of marketing your app.

So, whenever you are getting a chance, you should ask for a review from your trusted customers.

13# Provide Referral Bonuses

Referral bonuses will also serve your purpose of marketing. If a user agrees to promote your app online, you should give him or her with referral bonuses.

Besides, it is one of the most impressive ways to increase awareness about your app. It will not only increase your growth rate, but it will allow people to trust your app.

 14# Do Not Go For Over-Promise

Now, it is the final and one of the most significant steps that you have to take. Many apps promise some big benefits. However, most of the time, they fail to deliver their promises. Consequently, they lose all the trust from the users.

So, whenever you are coming with an app, do not over-promise. And make sure to deliver everything that you have promised.

In this way, you will achieve trust amongst your users. And trust is one of the most important things when it comes to marketing. Moreover, it will help you to gain a lot of customers in the future.

Thus, these are the steps that you have to follow to market your app. If you can take these steps efficiently, then you can witness much success.

Author Bio: Rushabh Patel is a Founder and CEO of Siddhi InfoSoft, a leading Web Mobile App Development Company focused on creating experiences that connect, perform & inspire.  We believe in delivering perfect business solutions by adopting the latest and trending technologies for web and app development projects.